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Engagement

4 killer reasons to use engagement tools on your exhibition stand

October 20, 2016 | Laura Baines

We’ve been thinking about the do’s and don’ts of using engagement tools on your exhibition stand. We couldn’t think of a single reason why you wouldn’t consider them. No matter what your objective, there is always a form of engagement that will help you...

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Top tips to attract and engage visitors

September 13, 2016 | Laura Baines

Are your stand staff boring visitors when you exhibit? Are your exhibiting goals and ROI being diminished as a result? If so, there could be a lack of experience, motivation or confidence getting in the way of that vitally important on-stand visitor...

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How to deliver a memorable experience at your next exhibition

September 2, 2016 | Melanie Wills

You know you’ve attended a great exhibition when you leave the event hall carrying bags brimming with giveaways, taken inspirational ideas for your business, met with new contacts and feel energized and engaged with your industry. Yet the following day whilst back...

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Harnessing the power of Virtual Reality at your next exhibition

June 30, 2016 | Melanie Wills

In a digital world where many of us are permanently attached to our gadgets and smartphones, the digital arena is an obvious choice from which brands to promote themselves. Yet face to face events and experiential marketing still exist and remain supremely...

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6 ways to wreck your next exhibiting campaign and destroy ROI

May 25, 2016 | Laura Baines

Your event looms and you’re all set with a knock-out exhibition stand and campaign message. Everything else looks after itself right? Wrong. Read on to discover six mistakes that will wreck your exhibiting campaign and destroy ROI: 1) Never advertise pre-show...

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Engagement gets Phygital!

January 7, 2016 | Clare Farthing

Phygital [Fij-it-all] adjective: the blend of physical activity with digital interaction In 2016 we believe that ‘phygital’ will be the next buzz word. We're seeing that traditional touchscreen, keyboard or mouse interactions are continuing to give way to...

phygital engagement

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Engaging with your audience on an exhibition stand

September 4, 2015 | Clare Farthing

Engaging with visitors on an exhibition stand is crucial and when it's done right, you'll reap the rewards. All kinds of signals, decisions and interactions are taking place, both consciously and unconsciously. You can almost smell the dopamine and serotonin in the...

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Target the 5 senses with your exhibition stand and campaign

June 26, 2015 | Laura Baines

What's the biggest challenge at any exhibition? Standing out from the crowd and being REMEMBERED 'It's tempting to do what's been done before, certain in the belief that if you do it, it'll be a little better and a little more popular, merely because you're the one...

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How to effortlessly create engaging themed giveaways for your exhibitions

June 22, 2015 | Laura Baines

Free stuff at exhibitions - pens, stress balls and bowls of sweets; we've all seen them in the show hall. You take the free pen, the stress ball and the sweets, politely say thank you, and move onto the next stand without really paying attention to which business at...

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Bridging the digital divide: How to integrate digital into your exhibition campaign

June 2, 2015 | Clare Farthing

It's probably a while before we're all clocking Apple watches in the exhibition hall, but there's no doubt that digital innovation is now an integral part of a stand presence and visitor engagement. But if the most sophisticated equipment on your current exhibition ...

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