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How to deliver a memorable experience at your next exhibition

September 2, 2016 | Melanie Wills

You know you’ve attended a great exhibition when you leave the event hall carrying bags brimming with giveaways, taken inspirational ideas for your business, met with new contacts and feel energized and engaged with your industry. Yet the following day whilst back...

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Harnessing the power of Virtual Reality at your next exhibition

June 30, 2016 | Melanie Wills

In a digital world where many of us are permanently attached to our gadgets and smartphones, the digital arena is an obvious choice from which brands to promote themselves. Yet face to face events and experiential marketing still exist and remain supremely...

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What have football and exhibitions got in common?

June 29, 2016 | Melanie Wills

And we’re out of Europe. Again. With the final whistle blowing on a disappointing 2-1 defeat against a victorious Iceland, English football fans watched as their team crashed unceremoniously out of the 2016 European Championships. For the second time within the...

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6 ways to wreck your next exhibiting campaign and destroy ROI

May 25, 2016 | Laura Baines

Your event looms and you’re all set with a knock-out exhibition stand and campaign message. Everything else looks after itself right? Wrong. Read on to discover six mistakes that will wreck your exhibiting campaign and destroy ROI: 1) Never advertise pre-show...

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The Psychological Causes for Why You Keep Attending Exhibitions

July 24, 2015 | Clare Farthing

These Are The Fascinating Psychological Reasons Why You Keep Attending Exhibitions. It's undeniable that both exhibitors and attendees highly value, appreciate and enjoy exhibition/trade show based interaction. The CEIR's "The Role and Value of Face-to-Face...

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Bellwether Report Q2 2015

July 20, 2015 | Clare Farthing

The latest edition of the IPA's Bellwether report has been released revealing a 0.4% rise to 12.2% of the percentage of companies registered who have seen marketing budgets rise. However, the report paints a pretty mixed picture of underlying conditions in the UK...

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Back to school at Marketing Week Live 2015

May 7, 2015 | Clare Farthing

This was the first time I had exhibited at Marketing Week Live and I wasn't disappointed. It was interesting to note that one theme seemed to dominate the entire event: education, education, education! I was therefore really pleased to unveil our thrilling exhibition...

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Bellwether Report – Event Budgets Grow by 5.7%

April 20, 2015 | Clare Farthing

I was very encouraged to read that the latest Bellwether Report recorded some healthy financial results for the first quarter of 2015. Marketing executives are forecasting sustained growth in 2015/2016 for a third consecutive year. In fact overall growth for the...

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Are You in the Dark About Beacons?

March 6, 2015 | Kelly Edwards

Despite what Kevin Costner was told in Field of Dreams, even if you build it they still may not come to your exhibition stand. Sometimes you need to reach out to your audience in a way that is both meaningful to you and relevant to them. Beacons are a great way to do...

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Post International Confex 2015 Wrap Up

February 27, 2015 | Clare Farthing

There was an incredible buzz at this year's International Confex, which took place 18-19 February at Olympia, London. I could almost hear the roar of enthusiasm from our sales team as they engaged with visitors on our stunning exhibition stand which was built around the...

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