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Stand Staff

Top tips to attract and engage visitors

September 13, 2016 | Laura Baines

Are your stand staff boring visitors when you exhibit? Are your exhibiting goals and ROI being diminished as a result? If so, there could be a lack of experience, motivation or confidence getting in the way of that vitally important on-stand visitor...

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How to deliver a memorable experience at your next exhibition

September 2, 2016 | Melanie Wills

You know you’ve attended a great exhibition when you leave the event hall carrying bags brimming with giveaways, taken inspirational ideas for your business, met with new contacts and feel energized and engaged with your industry. Yet the following day whilst back...

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How successful is your exhibition team?

September 30, 2015 | Laura Baines

You've completed step 1, you have your stand space booked at the go-to event for your industry. Step 2, you create an engaging and exciting exhibition stand and step 3, you have a willing team ready to man it. But do you really know what aim you are at the show to...

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How to brief your exhibition stand team

September 11, 2015 | Clare Farthing

Preparing for an exhibition is stressful, there's so much to do around planning and implementation as well as making sure you're on budget. However, don't overlook your most vital asset, your team. To make sure you get the best performance from your team, and ensure...

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Creating the Right Impression at Exhibitions

August 24, 2015 | Clare Farthing

In business and everyday life, creating the right impression is key to getting ahead and getting noticed. This is also true for any successful exhibition, creating the right impression is the backbone to achieving your exhibiting goals and objectives. Within this...

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How to select a winning exhibition team

August 13, 2015 | Laura Baines

'Eighty percent of the success of your stand is down to your staff' Source, Facetime [caption id="attachment_6227" align="aligncenter" width="300"] What makes a winning exhibition team?[/caption] Image source, Alesandro Prada After months of hard work, your...

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Incentivising Your Team at Exhibitions

August 6, 2015 | Clare Farthing

It's going to be a long day ahead. Time, planning and investment have been ploughed into this event and one of the key drivers behind the day becoming a success are your staff; that they stay motivated, efficient and can, therefore, generate sales and leads. Remember...

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Has Santa put you on the Naughty exhibiting list?

December 12, 2014 |

'Tis the season to be jolly, so here's our 30 second Christmas quiz to find out if you're on Santa's Naughty or Nice exhibitor list. We hope you are on the Nice list this year, but if not, don't fret - we have plenty of hints and tips to help you improve your exhibiting...

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Stand to visual attention!

December 2, 2014 |

Ok. So you've a great looking stand, everyone knows the exhibition strategy, a strong team at the helm and you've compelling arguments about why those busy exhibition visitors should engage with your brand. But there's something lurking in the background, it's bigger...

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The power of face to face

August 6, 2014 |

If you know me, you'll know I'm a big believer in the power of face-to-face marketing. Despite the myriad of other mediums available to us marketing pros (and of course, I employ a mixture of all of them in my own work), I remain convinced you have no better opportunity...

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