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Posts Tagged: engagement

Harnessing the power of Virtual Reality at your next exhibition

June 30, 2016 | Melanie Wills

In a digital world where many of us are permanently attached to our gadgets and smartphones, the digital arena is an obvious choice from which brands to promote themselves. Yet face to face events and experiential marketing still exist and remain supremely...

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5 ways to avoid graphic design disasters!

January 21, 2016 | Laura Baines

We’ve all seen eyebrow raising advertising examples like these before: But when 90% of the average graphic designer’s time is spent designing for print, web and media, are we really surprised? Once or twice a year, when their attention also turns to...

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Engagement gets Phygital!

January 7, 2016 | Clare Farthing

Phygital [Fij-it-all] adjective: the blend of physical activity with digital interaction In 2016 we believe that ‘phygital’ will be the next buzz word. We're seeing that traditional touchscreen, keyboard or mouse interactions are continuing to give way to...

phygital engagement

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Engaging with your audience on an exhibition stand

September 4, 2015 | Clare Farthing

Engaging with visitors on an exhibition stand is crucial and when it's done right, you'll reap the rewards. All kinds of signals, decisions and interactions are taking place, both consciously and unconsciously. You can almost smell the dopamine and serotonin in the...

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