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Posts Tagged: exhibition tips

Sweet success with a 208% increase in engagement at Marketing Week Live

May 25, 2016 | Laura Baines

[caption id="attachment_9473" align="aligncenter" width="600"] Nimlok Stand, 18sqm, bespoke hire at Marketing Week Live, Olympia Central, London, 27-28th April 2016[/caption] The Challenge This year, with the addition of our brand new in-house engagement team, our main...

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What does your exhibition stand do for you?

January 26, 2016 | Laura Baines

We wanted to see just how powerful exhibitions are for achieving your marketing goals, from lead generation to sales to brand awareness. We also wanted to know what role using a professional exhibition stand design and build company could play to deliver those goals. So...

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5 ways to avoid graphic design disasters!

January 21, 2016 | Laura Baines

We’ve all seen eyebrow raising advertising examples like these before: But when 90% of the average graphic designer’s time is spent designing for print, web and media, are we really surprised? Once or twice a year, when their attention also turns to...

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How to Follow up Exhibition Leads and Turn Them into Gold

October 23, 2015 | Laura Baines

[caption id="attachment_7094" align="aligncenter" width="300"] Turn Exhibition Leads into Gold![/caption] Get your free mini-guide to calculating ROI now! Simply click here Your exhibition has gone well with many leads created and details taken; now you want to...

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How successful is your exhibition team?

September 30, 2015 | Laura Baines

You've completed step 1, you have your stand space booked at the go-to event for your industry. Step 2, you create an engaging and exciting exhibition stand and step 3, you have a willing team ready to man it. But do you really know what aim you are at the show to...

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The similarities of exhibiting success and sporting success

July 24, 2014 |

With the summer of sport set to continue with the Commonwealth Games this week, my thoughts have turned to running. Not the pounding the streets, sweaty kind, but more the running of a good exhibiting strategy. Just as energetic and muscle testing from experience, but...

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Learn from Doctor Who to increase engagement at exhibitions

November 15, 2013 |

We love the BBC's latest campaign to increase engagement and suspense for the latest 50th anniversary Doctor Who special. Their Facebook application provides a great example of how to engage an audience, increase awareness using personalised gamification and how to...

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Gold standard for data capture

August 30, 2013 |

Most exhibitors' top goal will be to generate leads to convert into sales. With this in mind, it's a shame that some companies still don't manage data capture effectively. Here are three methods that are commonly used at exhibitions to gain leads and ways that these can...

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Are you netting prospects effectively when you exhibit?

July 31, 2013 |

At Marketing Week Live 2013, we did some research to see if exhibitors are really making the most of the data capture/lead generation tools available. Our research shows that only a limited number of exhibitors are using digital engagement tools to maximum...

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