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Posts Tagged: Exhibitions

Sweet success with a 208% increase in engagement at Marketing Week Live

May 25, 2016 | Laura Baines

[caption id="attachment_9473" align="aligncenter" width="600"] Nimlok Stand, 18sqm, bespoke hire at Marketing Week Live, Olympia Central, London, 27-28th April 2016[/caption] The Challenge This year, with the addition of our brand new in-house engagement team, our main...

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What does your exhibition stand do for you?

January 26, 2016 | Laura Baines

We wanted to see just how powerful exhibitions are for achieving your marketing goals, from lead generation to sales to brand awareness. We also wanted to know what role using a professional exhibition stand design and build company could play to deliver those goals. So...

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5 ways to avoid graphic design disasters!

January 21, 2016 | Laura Baines

We’ve all seen eyebrow raising advertising examples like these before: But when 90% of the average graphic designer’s time is spent designing for print, web and media, are we really surprised? Once or twice a year, when their attention also turns to...

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New Year’s Resolutions for exhibiting in 2016

January 4, 2016 | Laura Baines

With the New Year now upon us, it’s that time again to consider setting a few New Year's resolutions to motivate yourself and your team for exhibiting in 2016. We’ve taken four common New Year's resolutions and applied them to help your exhibiting...

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Have I achieved my marketing goals?

November 11, 2015 | Clare Farthing

Once a business has outlined its overall mission, defined its goals and identified its stakeholders, progress should be measured on a regular basis. You can do this using Key Performance Indicators (KPIs). Most firms will set their KPIs before the beginning of each...

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How to Follow up Exhibition Leads and Turn Them into Gold

October 23, 2015 | Laura Baines

[caption id="attachment_7094" align="aligncenter" width="300"] Turn Exhibition Leads into Gold![/caption] Get your free mini-guide to calculating ROI now! Simply click here Your exhibition has gone well with many leads created and details taken; now you want to...

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How successful is your exhibition team?

September 30, 2015 | Laura Baines

You've completed step 1, you have your stand space booked at the go-to event for your industry. Step 2, you create an engaging and exciting exhibition stand and step 3, you have a willing team ready to man it. But do you really know what aim you are at the show to...

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Bold is Beautiful – how to stand out at Olympia Beauty 2015

September 25, 2015 | Clare Farthing

A stunningly designed stand will attract visitors like bees and make your brand's messages stick like honey. Exhibitions like Olympia Beauty 2015 bring showbiz to the business world, so make sure your company's pitch is beautifully made-up and rehearsed to...

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Hospitality on an exhibition stand

September 24, 2015 | Clare Farthing

James Rook, Managing Director at Nimlok, takes a look at what we can learn from Pret A Manger's in-house trial engaging with an evening audience. Introduction Hospitality on an exhibition stand is often considered a nice to have but not completely necessary activity....

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Exhibition Design Trends 2015

September 17, 2015 | Clare Farthing

Lewis Field, Lead Designer at Nimlok, shares his views on exhibition design trends.... Over 12 months have passed since I visited Euroshop 2014, arguably the world's number one trade fair for retail investments. Euroshop is one of my major resources for inspiration and...

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