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Posts Tagged: findings

Customers at the B2B coal face

February 14, 2014 |

"I had six honest serving men. They taught me all I knew. Their names were: What, Why, When, How, Where and Who. " Kipling's quote is a good reminder of the principles of exhibiting strategy basics which are aimed at nailing: What do you want to achieve? Why do...

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Nimlok Ltd comments on Facetime’s Profiler: The B2B Exhibition Visitor Report

January 22, 2014 |

FaceTime have released exclusive research on the profile of the average visitor to UK B2B exhibitions. James Rook, MD of Nimlok Ltd commented: "Useful insights here and reassuring figures around the quality of typical visitors [to exhibitions]. "The low hanging...

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