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Posts Tagged: gamification

Engagement gets Phygital!

January 7, 2016 | Clare Farthing

Phygital [Fij-it-all] adjective: the blend of physical activity with digital interaction In 2016 we believe that ‘phygital’ will be the next buzz word. We're seeing that traditional touchscreen, keyboard or mouse interactions are continuing to give way to...

phygital engagement

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Learn from Doctor Who to increase engagement at exhibitions

November 15, 2013 |

We love the BBC's latest campaign to increase engagement and suspense for the latest 50th anniversary Doctor Who special. Their Facebook application provides a great example of how to engage an audience, increase awareness using personalised gamification and how to...

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Up your game when exhibiting

August 8, 2013 |

At Nimlok we're a huge fan of on-stand gamification. It's a marketers dream and now not a budget holder's nightmare as the cost of digital declines and the possibilities soar. From our own digital fishing game at Marketing Week Live to card games, shooting games, choice...

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