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Posts Tagged: marketing tips

Sweet success with a 208% increase in engagement at Marketing Week Live

May 25, 2016 | Laura Baines

[caption id="attachment_9473" align="aligncenter" width="600"] Nimlok Stand, 18sqm, bespoke hire at Marketing Week Live, Olympia Central, London, 27-28th April 2016[/caption] The Challenge This year, with the addition of our brand new in-house engagement team, our main...

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5 ways to avoid graphic design disasters!

January 21, 2016 | Laura Baines

We’ve all seen eyebrow raising advertising examples like these before: But when 90% of the average graphic designer’s time is spent designing for print, web and media, are we really surprised? Once or twice a year, when their attention also turns to...

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New Year’s Resolutions for exhibiting in 2016

January 4, 2016 | Laura Baines

With the New Year now upon us, it’s that time again to consider setting a few New Year's resolutions to motivate yourself and your team for exhibiting in 2016. We’ve taken four common New Year's resolutions and applied them to help your exhibiting...

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Stand to visual attention!

December 2, 2014 |

Ok. So you've a great looking stand, everyone knows the exhibition strategy, a strong team at the helm and you've compelling arguments about why those busy exhibition visitors should engage with your brand. But there's something lurking in the background, it's bigger...

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Hidden brand messages

November 14, 2014 |

In a week dominated by very on-brand advertising by John Lewis, I thought a peak at some more subtle logos and brand messages would be welcomed. At Nimlok we love brands. Our role is ultimately to bring a brand to life in 3D by creating a memorable exhibition stand. So...

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Humanise your b2b brand and get the love back

October 29, 2014 |

You only need to watch Strictly Come Dancing on a Saturday night to see that a bit of glitz and glamour sells but how do you market your product or service when it isn't glamorous ...or even remotely sexy? Let's say you produce a widget that makes a 'thingamabob' work....

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Preparing for a successful exhibition

October 23, 2014 |

Every good marketer worth their salt knows that the key to success of an exhibiting strategy is all in the preparation. Has the saying 'fail to prepare, prepare to fail' ever come back to haunt you? The question is though, exactly when should marketers begin to think...

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