How often have you walked into a company’s reception area and felt rather under-whelmed? Nothing says more about a business than that first instance when you walk through the door and get a glimpse of their corporate DNA...
You know you’ve attended a great exhibition when you leave the event hall carrying bags brimming with giveaways, taken inspirational ideas for your business, met with new contacts and feel energized and engaged...
With the best will in the world, stunning exhibition stand architecture alone can’t tell the whole story of your business and its services. Marry it with thoughtful, attention grabbing graphics though and you have a match made in heaven...
If you’ve ever worked an exhibition stand, you know that it’s hard work. It’s often a case of survival of the fittest. Frequently you and your team need to be full-on for three or more days at a stretch. Staying motivated can...
Give them something entertaining to do. Over the years we have seen everything from free sweets, through free bars to dancers (in various states of undress) on stands.
Exhibition planning doesn’t need to be time-consuming with an outcome that’s expensive and hard to measure. Planning will help set out a clear vision of what you want to achieve and how to achieve it.
Be sure that the design you choose for your stand works by not only looking good to attract visitors, but considers your exhibiting objectives to make your stand work for you...
Having the right people manning the stand is key. Having invested time and money into the planning of the show, the last thing you need is for your stand staff to mess it up!...
The aim of visitor engagement at an exhibition is to deliver a return on investment by creating positive memorable interactions. But how do you translate your exhibition stand into just that...
All your hard work can fall at the final hurdle if your team doesn’t pull through for you, so I’ve written this 9 point guide to ensure your team fly...
