2020 Stand Design & Build Supplier Of The Year
After walking away with the winners’ trophy in 2018, we’re exceptionally proud and delighted to announce that for the 7th year in a row we have been shortlisted as 2019 finalists in the Stand Design & Build Supplier category by the events industry’s governing body, the AEO.
Congruency: Body language advice for exhibitors
Body language is the primal foundation upon which our modern communication is founded. We can read an entire novel’s worth of non-verbal cues without ever hearing or seeing a word. And yet, in our modern day work we often struggle to communicate with one another.
Celebrating Global Exhibitions Day 2019
As the staff at Nimlok welcome the 4th incarnation of #GED19, we’re celebrating our exciting industry and the power of live and face to face events. Where brands are provided with the perfect platforms to engage with audiences and create unique experiential marketing campaigns.
Look where we’ve been – Q1 2019 roundup
Take a look at some of our latest projects to see where we’ve been and how we’ve delivered engaging stands. We’re exceptionally proud to have helped our clients exhibit across Europe and the UAE.
Top tips to attract and engage visitors
Are your stand staff boring visitors when you exhibit? Are your exhibiting goals and ROI being diminished as a result? If so, there could be a lack of experience, motivation or confidence getting in the way of that vitally...
Maximising ROI from events in a digital world
Like it or not we are in a predominantly digital age. Technology has moved so fast that it is affecting almost every part of our lives. Social media, data security, virtual reality, Blockchain, artificial intelligence, Big Data – the list goes on. We are also living in a world where there are five different generations of people - each of which communicate in entirely different ways - from the Veterans in their 70s down to the digitally savvy Generations Y and Z. Yet the vast majority of organisations continue to act as if there were, at best, two types of target audience - 'old' and 'young'. In today's multi-channel world where there are a huge variety of different niche audiences, it is becoming increasingly important to have a multi-generational business and communications strategy. Unfortunately, a majority of companies – including event organisers - are woefully unprepared to meet the challenges of this new landscape. However, no one should be surprised by this. Human beings don’t like change – including business professionals – especially when it is as potentially life-changing as the one we’re all experiencing as a result of technological…
Summer Outdoor Exhibition Stands
Nimlok visited the ‘best country fair in the world’ - as cited by John Craven - when they built an outdoor pavilion for Wilko’s at Countryfile Live. Taking place in the stunning surroundings of Blenheim Palace in Oxfordshire, Countryfile Live has welcomed over 250,000 visitors over the past 3 years
Harnessing the power of Virtual Reality at your next exhibition
In a digital world where many of us are permanently attached to our gadgets and smartphones, the digital arena is an obvious choice from which brands to promote themselves. Yet face to face events and experiential marketing still...
Target the 5 senses with your exhibition stand and campaign
We now live in a world where there is only an eight second time frame to grab someone’s attention. Our minds are constantly distracted by sights and sounds, advertising messages and our multiple mobile devices...
What does your reception area say about you?
How often have you walked into a company’s reception area and felt rather under-whelmed? Nothing says more about a business than that first instance when you walk through the door and get a glimpse of their corporate DNA...