Exhibition stands are diversifying in the way businesses present their brand. One of the ways businesses attract and drive footfall to a stand is by using a range of on-stand engagement tools. Engagement tools offer a range of benefits to help enhance exhibiting performance. Businesses tend to implement engagement tools onto their stand to capture data with ease whilst creating a memorable experience for the delegate.One of the most popular engagement tools we constantly see businesses request is games for exhibition stands. Gaming at exhibitions (also known as gamification) have become very popular to attract delegates to stands and increase dwell time on stand. Games for exhibition stands can vary from part physical to virtual reality and can be branded to a specific brand message or just convey a brands personality, the possibilities are endless! Why should you consider using games at your next exhibition stand Games or any sort of engagement incorporated into an exhibition stand can help drive footfall in. It's an effective and fun way to stand out from the crowd and invite delegates to engage with ease.One of the main objectives why businesses exhibit at exhibitions is to gain credible data. Attaining delegates data is crucial…