Rexroth Bosch

Rexroth Smart Factory 2018 Factsheet Size Small Exhibiting Frequency 1-3 Shows annually Location UK Show Objectives Brand Awareness Brand Education Engagement Used Phygital 1 Unique Visitors Stand Interaction Engagement 1 AVG. Dwell time minutes https://www.youtube.com/watch?v=vKAK9DbzQEY The Brief Bosch Rexroth is an engineering firm based in Lohr am Main in Germany. As a global partner, Bosch Rexroth supports mechanical and plant engineering challenges around the world with its cutting-edge technology and unique industry knowledge. In terms of events, Bosch Rexroth came to Nimlok with the challenge to showcase their capabilities and innovations in the smart factory industry. They also sought to convey a strong new brand evolution with a stand that could be re-deployed over multiple events. Our Response Bosch Rexroth’s innovations touch many parts of a smart factory environment, so Nimlok’s engagement team developed a driving game challenge using customised remote forklift trucks to drive visitor interaction.The trucks were driven around a smart factory maze and passed over RFID hotspots during play. This triggered content designed to highlight the breadth of Bosch Rexroth’s product applications. Player results were timed, giving a competitive edge whilst the prominent game placement and live…

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YouGov

YouGov Marketing Week Live Factsheet Size Small 0-24sqm Exhibiting Frequency 1-3 Shows annually Location UK Show Objectives Brand Awareness Brand Education Engagement Used Gamification Phygital Physical https://www.youtube.com/watch?v=5ZDEJxuukik The Brief Known for its opinion polls around big political events, YouGov are an international internet based market research company. They wanted to raise awareness of the services they offer other than polling data, developed from the research they gather from the millions of individuals in their global community. This includes their customer profiling solution for businesses looking to understand more about their brand’s target market.They also wanted to generate new leads for these research services. They required two leads to convert to customers to pay for their attendance at the event. Our Response A game was developed which combined a digital screen-based game with physical actions recorded by RFID technology. The game’s aim was to help educate the show’s audience about YouGov’s customer profile solution. It tested players’ knowledge of big brand customer demographics, asking them to scan the tile they thought best described the target market of each brand displayed on the screen. Players were timed on how long it took…

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Aldermore

Aldermore NACFB Commercial Finance Factsheet Size Small Exhibiting Frequency 4+ Shows annually Location UK Show Objectives Lead Generation Brand Awareness Engagement Used Gamification Phygital https://www.youtube.com/watch?v=Jn0kLVKWBbw The Brief As frequent exhibitors at financial exhibitions Aldermore wanted to liven up their stand presence at NACFB Commercial Finance 2016. The retail bank also wanted to incorporate their tagline as “the can do bank” and engage visitors to start relevant and meaningful conversations about their products. Our Response Inspired by the ‘can do’ tagline the Nimlok team developed a fun and interactive game where participants were required to match the celebrity to the relevant skill they ‘can do’. Celebrity photos were printed onto RFID tiles which were then scanned to match the skill displayed on screen. Gamer players were asked 4 questions at random including market research question designed by Aldermore. Visitors competed against the clock to place on the leaderboard. The Results The game attracted 100 participants in a single day and Aldermore reported a ‘buzzing atmosphere’ relating to the RFID time challenge. Ready to take your exhibit stand to the next level? Contact us today. 0800 111 4001 Email us Nimlok Exhibiting Formula…

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Blum

Blum Inspire, Travis Perkins Internal Event Factsheet Size Small Exhibiting Frequency 1-3 Shows annually Location UK Show Objectives Loyalty or Retention Brand Awareness Brand Education Engagement Used Gamification Phygital Stand Interaction Engagement 1 Clients 1 Brand Hours 1 Interactions 1 AVG Interactions per day 1 AVG Engagement Minutes https://www.youtube.com/watch?v=HbZr1RjDWzo The Brief Blum, an international furniture fittings company, wanted to demonstrate the storage and usability benefits of drawers as opposed to the traditional kitchen cupboard.  Exhibiting at an internal event for one of their distributers, Travis Perkins, the brief was to design a stand that would showcase the benefits of their kitchen drawer systems to Travis Perkins’ sales staff.   Our Response Our solution was to produce a mock interior of a kitchen using a back wall graphic aligned with drawer and cupboard units. The rear of the stand was then dedicated to a unique ‘phygital’ game. Two AV screens instructed players to find objects against the clock, one player using drawers with Blum’s fittings and the other using the traditional cupboard kitchen unit. A third screen was placed in the middle to display the countdown clock and leaderboard creating a competitive element of the game. The remaining stand was constructed…

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