YouGov

YouGov Marketing Week Live Factsheet Size Small 0-24sqm Exhibiting Frequency 1-3 Shows annually Location UK Show Objectives Brand Awareness Brand Education Engagement Used Gamification Phygital Physical https://www.youtube.com/watch?v=aJ7BjyUwXek The Brief Known for its opinion polls around big political events, YouGov are an international internet based market research company. They wanted to raise awareness of the services they offer other than polling data, developed from the research they gather from the millions of individuals in their global community. This includes their customer profiling solution for businesses looking to understand more about their brand’s target market.They also wanted to generate new leads for these research services. They required two leads to convert to customers to pay for their attendance at the event. Our Response A game was developed which combined a digital screen-based game with physical actions recorded by RFID technology. The game’s aim was to help educate the show’s audience about YouGov’s customer profile solution. It tested players’ knowledge of big brand customer demographics, asking them to scan the tile they thought best described the target market of each brand displayed on the screen. Players were timed on how long it took…

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Virgin Media Business

Virgin Media Business BAPCO Annual Conference and Exhibition 2017 Factsheet Size Small Exhibiting Frequency 4+ Shows annually Location UK Show Objectives Brand Education Lead Generation Product Promotion Engagement Used Gamification Quiz & Survey The Brief Providing health and social care network services to the public sector, Virgin Media Business wanted to educate the audience at BAPCO 2017 about their vast array of products and services. Lead generation was also a key objective to making an exhibiting ROI. Our Response We designed a brand-new stand inspired by the sharp angles of the hashtag used in Virgin Media Business’s exhibiting campaign #Adapt. We used a 4-screen wall configuration to display their campaign presentation, which blended seamlessly with the stand’s graphic background when not in use. The Nimlok team coded an Amazon Echo to engage visitors, prompting them to ask Alexa pre-determined questions about Virgin Media Business’ products. A touchscreen pod also facilitated a survey acting as a market research and data capture tool. The Results Visitors asked Alexa over 60 questions per day, increasing brand awareness and educating the audience of BAPCO about Virgin Media Business’ product offering. The cutting-edge disruptive technology attracted large audiences…

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Atlas Genetics

Atlas Genetics ECCMID Congress Factsheet Size Small 0-24sqm Location Europe Show Objectives Demonstrations Brand Awareness Engagement Used Video Animations The Brief As a supplier of diagnostic technology which tests for infectious diseases, Atlas Genetics wanted to exhibit at ECCMID to demonstrate their technology and increase brand awareness amongst their target market who were visiting the show. Our Response We designed a stand that reflected both the style of Atlas Genetics’ branding and their products, through using curved architecture with flashes of distinctive pink edging. In keeping with the branding, we built curved benches and plinths for their diagnostic machine demonstrations, and a bespoke animation of how their product works. The animation was played via an AV screen on the stand and educated visitors when a member of the stand team was unavailable to talk to. The Results Across the two-day event, the selfie booth was used an impressive 411 times, providing CIPD with over 20 hours of visitor engagement as well as creating memorable experiences for the many professionals attending their annual conference. CIPD exceeded their target of collecting 200 new enquiries, achieving a total of 299 – a 73%…

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Aldermore

Aldermore NACFB Commercial Finance Factsheet Size Small Exhibiting Frequency 4+ Shows annually Location UK Show Objectives Lead Generation Brand Awareness Engagement Used Gamification Phygital https://www.youtube.com/watch?v=Jn0kLVKWBbw The Brief As frequent exhibitors at financial exhibitions Aldermore wanted to liven up their stand presence at NACFB Commercial Finance 2016. The retail bank also wanted to incorporate their tagline as “the can do bank” and engage visitors to start relevant and meaningful conversations about their products. Our Response Inspired by the ‘can do’ tagline the Nimlok team developed a fun and interactive game where participants were required to match the celebrity to the relevant skill they ‘can do’. Celebrity photos were printed onto RFID tiles which were then scanned to match the skill displayed on screen. Gamer players were asked 4 questions at random including market research question designed by Aldermore. Visitors competed against the clock to place on the leaderboard. The Results The game attracted 100 participants in a single day and Aldermore reported a ‘buzzing atmosphere’ relating to the RFID time challenge. Ready to take your exhibit stand to the next level? 0800 111 4001 Email us See More of our work…

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Blum

Blum Inspire, Travis Perkins Internal Event Factsheet Size Small Exhibiting Frequency 1-3 Shows annually Location UK Show Objectives Loyalty or Retention Brand Awareness Brand Education Engagement Used Gamification Phygital Stand Interaction Engagement 1 Clients 1 Brand Hours 1 Interactions 1 AVG Interactions per day 1 AVG Engagement Minutes The Brief Blum, an international furniture fittings company, wanted to demonstrate the storage and usability benefits of drawers as opposed to the traditional kitchen cupboard.  Exhibiting at an internal event for one of their distributers, Travis Perkins, the brief was to design a stand that would showcase the benefits of their kitchen drawer systems to Travis Perkins’ sales staff.   Our Response Our solution was to produce a mock interior of a kitchen using a back wall graphic aligned with drawer and cupboard units. The rear of the stand was then dedicated to a unique ‘phygital’ game. Two AV screens instructed players to find objects against the clock, one player using drawers with Blum’s fittings and the other using the traditional cupboard kitchen unit. A third screen was placed in the middle to display the countdown clock and leaderboard creating a competitive element of the game. The remaining stand was constructed from…

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