Engagement Through Surveys
Interactive surveys are a must-have if your business depends upon facts, figures and customer feedback. If you deal with information or consultancy advice, this type of research can also help you engage people quickly and easily.
If you’re running an event where you need to test opinion quickly and you need to get people focused on the big issues of the day, digital questionnaires are a great way of doing this.
Benefits of using surveys in exhibition marketing include:
- Get instant feedback on what people are saying
- Collect business-relevant information about target audiences
- Showcase the survey results on PCs, TVs and touch-screen kiosks
- Generate results summaries to share on social media networks and through PR activity.
Another major benefit with this research is the option to include permission-based lead capture as standard so you can collect personalised information, offer tailored advice and then produce follow-up email campaigns with participants afterwards.
Need help deciding the best solution for your exhibition requirements? Contact us today.
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