Maximise Your Exhibiting Experience
Unlike our most of our rivals who preach from afar, Nimlok’s exhibiting advice is based on both our own, and our clients exhibiting experience.
Nimlok regularly exhibit at marketing sector events ensuring any of our team guiding you will be doing so with the first hand experience in engaging visitors and using sales aids, staff training and engagement tools to best effect. Nimlok also run on stand sales training courses making us the leading source of expertise to enhance your team’s exhibiting ROI.
Our exhibition advice section is broken down into sub categories offering advice, tips, articles, and guides, all of which are aimed at helping you get the most out of your exhibiting experience.
Featured Articles
2020 Stand Design & Build Supplier Of The Year
After walking away with the winners’ trophy in 2018, we’re exceptionally proud and delighted to announce that for the 7th year in a row we have been shortlisted as 2019 finalists in the Stand Design & Build Supplier category by the events industry’s governing body, the AEO.
The do’s and don’ts of stand engagement
No matter what reason for exhibiting, every business at a show has one thing in common; the desire to use the most powerful of weapons: engaging with visitors face-to-face…
Congruency: Body language advice for exhibitors
Body language is the primal foundation upon which our modern communication is founded. We can read an entire novel’s worth of non-verbal cues without ever hearing or seeing a word. And yet, in our modern day work we often struggle to communicate with one another.
Nimlok’s Big Exhibiting Experiment
Live events – however ‘traditional’ they may be perceived to be – are the place where businesses are unmasked and the direct contact they bring between brand and consumer ensures they remain an integral part of the marketing mix.
Engaging Your Exhibition Stand Visitors
Give them something entertaining to do. Over the years we have seen everything from free sweets, through free bars to dancers (in various states of undress) on stands.
Write an exhibition brief that nails your marketing objectives
Exhibition planning doesn’t need to be time-consuming with an outcome that’s expensive and hard to measure. Planning will help set out a clear vision of what you want to achieve and how to achieve it.
How to make the sales team successful at a show
All your hard work can fall at the final hurdle if your team doesn’t pull through for you, so I’ve written this 9 point guide to ensure your team fly…
Interactive media for your exhibition stand
Allowing customers to really engage with your brand during an event can be achieved through interaction that stretches beyond face-to-face sales communications. Being a relatively new trend in online marketing tools…
Top tips to attract and engage visitors
Are your stand staff boring visitors when you exhibit? Are your exhibiting goals and ROI being diminished as a result? If so, there could be a lack of experience, motivation or confidence getting in the way of that vitally…
Exhibition Advice Categories
final piece of the ROI puzzle
Exhibition Stand Team Training
Whilst Nimlok can help you stretch your budget further by reducing investment using our bespoke exhibition stand hire and increase returns with our unique engagement tools, the success of the show also rests on the selling ability of your event team.
Speak to us today about your exhibition requirements.
0800 111 4001