Preparing for an exhibition can be a demanding task, from selecting the right event to exhibit at, to confirming the best location (within the exhibition hall) whilst designing eye-catching graphics. Once these aspects are confirmed, the next step is to prepare for the big days.
To help you with a smooth run-up to the exhibition, here are six essential points to check off from your list:
1) Pre-show Advertising
The event organisers provide useful platforms to help you promote your presence at the show by offering social hashtags and company profile pages on their website. Seize this opportunity to showcase who you are and what you can offer to delegates. By combining informative content through images and text, you can establish yourself as a valuable business to visit at the show!
Make sure not to overlook the chance to update and enhance your company profile presence on these platforms, investing a little time in these tasks is always worthwhile.
2) Extend Your Invitation: Welcome Customers and Potential Clients!
Exhibitions serve as a great face-to-face marketing platform to meet delegates and discuss potential opportunities. It’s a great setting for educating customers and potential clients on services via engagement platforms or meaningful conversations.
Personally inviting valuable customers and prospects to your exhibition stand supported by hospitality or engagement opportunities such as gamification can be truly rewarding. Provide the ideal setting to upsell products and convert potential clients into satisfied customers.
3) Create a buzz across marketing platforms before the show has even started!
Pre-show marketing can create hype around your exhibition stand before it has even begun. Online marketing platforms such as social media sites, blogs or email marketing create a great platform to tell customers and prospective clients about your plans to exhibit.
To create a buzz around your next exhibition stand, consider activities such as competitions, incentives (discounts on products/ services) or even free promotional material. This is sure to drive footfall to your stand!
4) Get your social calendar ready
With the date confirmed, it’s time to start planning your posting activity. Leverage your social media, email campaigns, and website to showcase why clients and customers should visit your exhibition stand.
Need some inspiration to stand out from the crowd? Consider incorporating engaging solutions on your stand and offering enticing prizes to attract visitors. Tease viewers with videos or images of your stand and the prizes you have to offer!
5) Create a memorable experience for visitors
Exhibition halls are usually crowded with a variety of different businesses using various enticing tools to attract visitors. The bustling atmosphere can sometimes overwhelm attendees, it is therefore crucial to create a calm and inviting atmosphere to attract them in. An essential strategy to draw footfall to exhibition stands is by utilising engagement solutions.
Whether it’s interactive gaming or self-serve coffee, these engagement tools present a fantastic opportunity to entice visitors, increase dwell time on the stand, capture their data and start a meaningful conversation, all whilst creating a memorable experience.
6) Don’t be a stranger – keep in touch
Now that the exhibition is finished, don’t stop communicating with your visitors. Reiterate your campaign message and thank them for visiting your stand. Sending an email accompanied by images or videos will undoubtedly aid in ensuring visitors remember your brand. While your sales team may reach out to each lead from the show, some prospects might not be prepared to convert immediately. In such cases, consider adding them to your CRM platform and sending them follow-up content and personalised messages. By doing so, you’ll stay at the forefront of their minds when they are ready to make a decision.
Succeed from start to finish!
Nimlok, the leading global exhibition stand design and build supplier has over 53 years’ experience to help clients deliver exceptional exhibition stands. Nimlok’s expertise includes bespoke sustainable stand design solutions, on-stand engagement, analytics on stand and stand staff training, all with the objective to help clients increase their return on investment on event.
Beyond the exhibition industry, Nimlok also leverages it’s expertise to create tailor-made interior spaces for meeting rooms, showrooms, and reception areas.