What are Advergames?
Advergames offer an excellent opportunity for businesses to showcase their brand personality through interactive gameplay. Whether entirely digital or part physical also known as (phygital), Advergames serve as a platform for businesses to engage with visitors in a fun and memorable way. You might have come across our blog post discussing the benefits of Advergames.
Here are five frequently asked questions to help you make an informed decision for your next Advergame.
1. Are advergames suitable for all types of brands and industries?
Yes, Advergames can be tailored to fit various brands and industries. The key is to align the Advergame with the brand’s objectives and target audience, ensuring a seamless integration that connects with players.
2. Can Advergames be used virtually or at online exhibitions?
Advergames can be adapted for virtual or online exhibitions, providing interactive experiences for participants in digital environments. They can be web-based games or incorporated into virtual exhibition platforms.
3. How can Advergames contribute to lead generation?
Advergames can include data capture options such as email opt-ins or surveys, this allows brands to collect visitor’s data with ease. This data can be used for lead generation and subsequent marketing efforts, all whilst being GDPR compliant.
4. What metrics should I measure to evaluate the success of an implemented Advergame at an exhibition?
Important metrics to consider include booth engagement (number of participants), brand recall (post-event surveys or recall tests), and post-event conversions (number of leads or sales generated).
5. How can I ensure the Advergame aligns with my brand's messaging?
Work closely with the Advergame developers to ensure that the gameplay, visuals and messaging align with your brand’s identity and values. Provide clear guidelines and feedback throughout the development process to maintain consistency.
Advergames at events
Advergames have proven their value at exhibitions, engaging attendees and creating lasting, positive impressions. Whether it’s through thrilling racing games or enticing spin-to-win opportunities, Advergames have something to offer every audience.
Discover the benefits of incorporating advergames into your exhibition stands by checking out our earlier article. Alternately, explore Nimlok’s range of engagement tools and exhibition stand games.
Nimlok, the leading global exhibition stand design and build supplier has over 54 years’ experience to help clients deliver exceptional exhibition stands. Nimlok’s expertise includes bespoke sustainable stand design solutions, on-stand engagement, analytics on stand and stand staff training, all with the objective to help clients increase their return on investment on event.
Beyond the exhibition industry, Nimlok also leverages it’s expertise to create tailor-made interior spaces for meeting rooms, showrooms, and reception areas.