Over the last few years, the exhibition landscape has gradually been improving by embracing new trends and engaging innovative ideas such as on-stand gamification. In this dynamic ever-changing environment, a common question arises: how do we attract visitors to our exhibition stand?
Unfortunately, due to the bustling exhibition hall, a beautifully designed exhibition stand is great for differentiating from the competitors but isn’t always enough to attract and retain delegates to the booth and start a meaningful conversation.
Many of our clients are incorporating engagement tools into their exhibition stands to interact and drive visitors in.
Unlike traditional funfair-style or inflatable games, Nimlok provides a combination of digital and phygital gaming experiences that can be customised with branding to reinforce the brand ethos and message.
How to start a meaningful conversation…
In today’s exhibition hall converting a delegate into a lead requires more than just a free “swag bag” with sweets or other promotional material, odds are visitors will most likely be handed a variety of promotional material making it easy to forget what brands they met post-show. By creating a memorable experience, visitors are more likely to remember your brand and convert from a visitor to a client.
Utilising an engagement tool like gamification or a digital media centre provides an excellent opportunity to increase foot traffic to the stand and initiate a positive experience that visitors are likely to remember once the show finishes. It will also help delegates to be entertained which is sure to help them recall your brand. Here are a few popular examples from our portfolio which can all be branded and customised to your brand or proposed message:
- Batak-Style Games
- Quizzes and Surveys
- Maze Runner Type Games
- Digital Style Funfair Games
- Personalised Booking System Kiosk
- Branded Smart Serve Technology
Take your game to the next level!
Incorporating a game or engagement tool on your exhibition stand serves as a fantastic opportunity to create some hype on the stand, create meaningful conversations once gameplay has concluded, and most importantly capture visitors’ details for post-show contact.
Benefits of engagement solutions on-stand include:
- Drive visitors to the stand with ease
- Reinforces your brand throughout gameplay with messaging and logos
- Collecting visitor’s details before the game/ experience commences (to contact post-show and reiterate on-stand messaging or thank them for playing the game or participating in the experience)
Read our post on how to stand out with innovative activation booth ideas. Alternatively, find out more about the engagement tools we create in-house to meet our client’s expectations.
Nimlok, the leading global exhibition stand design and build supplier has over 54 years’ experience to help clients deliver exceptional exhibition stands. Nimlok’s expertise includes bespoke sustainable stand design solutions, on-stand engagement, analytics on stand and stand staff training, all with the objective to help clients increase their return on investment on event.
Beyond the exhibition industry, Nimlok also leverages it’s expertise to create tailor-made interior spaces for meeting rooms, showrooms, and reception areas.