Linkedin Twitter Facebook Pinterest Instagram Youtube
  • 0800 111 4001
  • Contact Us
  • View Vacancies
Nimlok Engaging Exhibition Stands
  • Exhibition & Events
    Exhibition & Events
    • Stand Design & Build Services
    • Bespoke Exhibition Stands
    • Self Build Modular Exhibition Stands
    • International Exhibiting
    • Portfolio
    • Shop Portable Displays
    Nimlok Portable
    • Stand Packages for Organisers
    Conference Expo by Nimlok
    Enhance Exhibiting Performance
    • Stand Engagement Tools
    • Exhibition Stand Analytics
    • Exhibition Stand Staff Training
    • Exhibiting Advice
    Our Work
    Large Bespoke Exhibition Stand - Sealed Air
    Exhibition Stand Design
    BNP Paribas 2019 PLSA Bespoke Exhibition Stand
    Bespoke hire exhibition stand for MWI Animal Health
    View Our Work
  • Exhibiting Performance
    Exhibiting Performance
    • Stand Engagement Tools
    • Exhibition Stand Analytics
    • Exhibition Stand Staff Training
    • Exhibiting Advice
    Beyond Events
    • Marketing Services
    Delivering Memorable Experiences
    Olympus - Experiential Engagement Tool
    Relex bespoke exhibition stand coin slot survey engagement tool
    SEE Enterprise Training Session
    Reciprocal Rewards Engagement
    Discover More
  • Interiors
    Interiors
    • Showroom & Interiors
    • Campfire
    • Meeting Pods
    • Our Work
    • Interiors Brochure
    Engaging Spaces
    Utilita Energy revamped reception and welcome area
    Roland - Creative Solution Centre - Bristol Office
    Nimlok Campfire Collaborative Meeting Space
  • Discover More
    Discover More
    • About Us
    • Our History
    • Careers
    • Sustainability
    • How We Work
    • Download Brochure
    Featured Articles
    2020 Stand Design & Build Supplier Of The Year
    2020 Stand Design & Build Supplier Of The Year
    The do’s and don’ts of stand engagement
    The do’s and don’ts of stand engagement
    Congruency: Body language advice for exhibitors
    Congruency: Body language advice for exhibitors

    0800 111 4001

    Monday-Friday 9-5pm

    Email us
Linkedin Twitter Facebook Pinterest Instagram Youtube
  • 0800 111 4001
  • Contact Us
Nimlok Engaging Exhibition Stands
  • Exhibition & Events
  • Exhibiting Performance
  • Interiors
  • Discover More
Nimlok icon

Harnessing the power of Virtual Reality at your next exhibition

Engagement
/
September 17, 2018

In a digital world where many of us are permanently attached to our gadgets and smartphones, the digital arena is an obvious choice from which brands to promote themselves. Yet face to face events and experiential marketing still exist and remain supremely successful.

As human beings we are social creatures and the event sphere allows us a chance to communicate with one another (H2H); to discuss and share our thoughts and ideas whilst interacting with the brands and businesses that interest us.

By visiting a brand’s exhibition stand we form our own opinions of a service or product. We get to feel, touch and engage one on one with brand ambassadors and it’s these actions that forge stronger brand connections as a result.

Virtual Reality – an immersive experience

The VR industry is predicted to be worth $30 billion by 2020.  We are all familiar with VR concepts for B2C as this form of audience engagement opens up many possibilities and new revenue streams.  From ringside seats at gigs and sporting events to front rows at fashion shows, suddenly we are all able to have a piece of the action from the comfort of our living room.

Charities are now able to attract new donors through virtual storytelling and can build empathy and connect emotionally by literally putting viewers into other people’s shoes and viewing the world through the eyes of another.

In business or education Virtual Reality can allow an individual to be placed in a chosen environment and have technical information communicated very quickly which makes for a tangible learning experience, saving time, minimising mistakes and maximising ROI.

Virtual Reality – An Immersive Experience

Harnessing VR to benefit the exhibition world

A VR journey wearing a headset can be truly inspiring. Messages can be conveyed in a fully immersive, highly entertaining and educational manner. However this makes it a lonely experience and the reach can be minimal.  Now if we take the individual’s VR adventure – wherever that may be – and think outside the Google cardboard box, we could create another ‘voyeuristic experience’.

An example of this could be a product demo of a wind turbine which at first doesn’t sound altogether exciting. Visualise the attendee, wearing a VR headset and absorbed in the world of the turbine. In their immersion, they are standing hundreds of feet up on the very top of the turbine. Each time they look down it makes them feel like they are experiencing the dizzying heights for real as the ground seems a long, long way down and the turbine’s rotating blades add to their imposed feeling of instability.

The view from within their headset is projected onto several screens for those who pass by to see. Suddenly a fan is turned on and pointed in the headset wearer’s direction, some sound effects are added in and the attendees’ senses kick in and they start to wobble precariously. The audience that has now gathered in the aisles find it amusing to watch and are eager for their turn.

Draw a crowd

So how do you engage the crowds when VR is built around one person?  The answer is found by creating a spectacle and placing that individual ‘centre stage’. By allowing them to be the curator of his or her personal experience and projecting it for others to share, an immediate amplification and sense of drama is borne.

This form of technology then becomes a valuable engagement tool for the event industry.

Amplify Every Aspect Of Your Exhibition Presence

Learn more

Share Article

Share on linkedin
Share on facebook
Share on twitter
Share on email
PrevPrevious ArticleTarget the 5 senses with your exhibition stand and campaign
Next ArticleSummer Outdoor Exhibition StandsNext

You May Also Like

How to make the sales team successful at a show

Read More

Seven deadly exhibiting sins

Read More

Interactive media for your exhibition stand

Read More
View more articles

Speak to us today about your exhibition requirements.

0800 111 4001

Email us

Subscribe to our newsletter

Receive our latest blog posts, advice & news.

Subscribe Now
AEO Excellence Award 2020 - Stand Design & Build Supplier Of The Year
Nimlok UK - Engaging Exhibition Stands
ESSA Member 2022

Exhibition & Events

  • Bespoke Stands
  • Modular Stands
  • Portable Stands
  • Showroom & Interiors
  • Stand Packages For Conference Organisers

Exhibition Services

  • Engagement Services
  • Exhibition Stand Analytics
  • Marketing Services
  • Exhibiting Abroad
  • Blog
  • 0800 111 4001
  • Contact Us
  • Download Brochure
  • 0800 111 4001
  • Contact Us
  • Download Brochure
Linkedin-in Twitter Facebook-f Pinterest Instagram Youtube
Copyright © 2022 Nimlok Engaging Exhibition Stands | Privacy Policy

Pressed for time...

Download our Exhibiting formula brochure.

Download Now