Audience engagement games, also known as audience participation games, offer a fantastic opportunity for attracting visitors to your exhibition stand. In today’s era of technological advancements, simply having a beautiful stand which communicates the brand’s objectives may not be sufficient to draw a crowd in. Instead, an engagement solution that creates excitement and a ‘buzz’ around the stand becomes key to driving footfall.
So How Does it Work?
The exhibition hall is a crowded place filled with a range of exhibition stands showcasing various services and products. In this competitive setting, delegates take between 3-7 seconds to decide whether they want to engage with a particular stand or simply walk away, therefore it is crucial to capture their attention. Unfortunately, some staff members may lack confidence in approaching visitors directly, in such cases, implementing an exciting engagement tool creates a ‘break the ice’ moment and sparks a conversation.
Engagement games can be customised to suit any trade show stand be it big or small and it offers an excellent solution not only for attracting visitors but also for tracking valuable statistics such as gameplay and dwell time at the stand that aids in post-show analysis.
Attracting visitors to your expo stand can be deemed as a challenge but integrating visitor engagement solutions can support communicating your brand, product or service in an effective and fun way. Engagement tools can vary from virtual games, puzzles, brain training games, classic arcade games or on stand meeting management system, here are some top ideas which can be used at your next event.
Classic Arcade games
It’s safe to say that everyone loves a classic arcade game such as maze runners, racing games or jumping over a monster whilst collecting power-ups! Classic arcade games provide a fantastic opportunity to have some fun on an exhibition stand but also helps to collect visitors’ data with ease. A great opportunity to gain more gameplay is by offering prizes, this will motivate visitors to play and create excitement around the stand.
Nimlok’s in-house engagement team are experts in producing bespoke brand related gaming solutions. Our readily available skinned games can create a unforgetable and enjoyable experiences for all types of businesses and their visitors! Audience participation is a key driver to creating hype around a stand and a great game that is integrated into your brand offering is sure to spark curiosity and drive footfall.
Brain Training Games
We’ve all tried to beat the clock with brain training games. Setting a challenge is a great way to drive visitors to have a go at the game which in return starts a meaningful conversation once gameplay has finished. From jigsaw puzzles to questions relating to your business, Nimlok is sure to have a solution to create a competitive edge at your stand. As with classic arcade games, brain training games can also be branded to a specific business and branded messages. We like to keep things consistent and professional!
Popular funfair style games
A popular crowd pleasing game theme at exhibitions is funfair style games. These games include classics like spin to win, ring toss, shooting games or even Batak-style games. Not only do they bring fun and excitement to the stand, but also offer an opportunity for visitors to showcase the enjoyable experience by creating a lively crowd. Funfair style arcade games can be designed to seamlessly blend digital and physical elements, resulting in ‘phygital engagement.’ The advantage of phygital engagement is its ability to allow audiences to fully engage and immerse themselves in your brand whilst creating a memorable and fun experience.
On stand Meeting management system
Engagement tools can be used in various ways beyond gaming solutions. Exhibitions provide an excellent platform for businesses to offer mini-workshops, seminars, training sessions, or meetings. However, if these sessions are not organised correctly, it can result in visitors missing out on valuable opportunities due to overcrowding or even forgetting about the scheduled times. Nimlok’s booking system provides an easy and effective way to book and organise meetings and events whilst at the show. Visitors simply add their contact information to a built-in resource centre, choose their meeting preference and wait to receive an automated text message confirming their meeting, allowing them to return to your stand at the designated time.
The not so boring bit...
Including an expo stand game or engagement solution to your stand will aid in collecting visitor’s data with ease. Before gameplay starts, a prompt to add visitor’s details will appear (this can be customisable with preferred data) including name, number and email address. There will also be an opt-in option for marketing making the whole process GDPR compliant.
Finding the right engagement for you
Many of our clients often inquire about the ideal engagement solution to capture visitor data. Selecting the right game not only ensures a positive experience for your visitors but also initiates fruitful conversations and builds lasting relationships through data capture at exhibition stands.
At Nimlok we thrive on standing out from the crowd. Let us assist you in bringing your brand to life! Contact us today to explore the possibilities.
Nimlok, the leading global exhibition stand design and build supplier has over 53 years’ experience to help clients deliver exceptional exhibition stands. Nimlok’s expertise includes bespoke sustainable stand design solutions, on-stand engagement, analytics on stand and stand staff training, all with the objective to help clients increase their return on investment on event.
Beyond the exhibition industry, Nimlok also leverages it’s expertise to create tailor-made interior spaces for meeting rooms, showrooms, and reception areas.
