Exhibition booths offer a platform for businesses to creatively showcase their unique selling point. Serving as an effective face-to-face marketing tool, they continue to evolve with engagement services including games and exciting experiences which ensure a remarkable presence within the bustling hall. With more than 54 years of experience in the events industry, we understand that a well-designed exhibition stand alone isn’t sufficient to draw visitors in. It is therefore essential to implement strategies that both attract and retain visitors.
Here’s a list of our trending activation ideas designed to attract, retain and provide a memorable experience for delegates visiting your stand.
Trends work so well!
New and emerging trends are coming in and out of fashion quickly but there are many engagement tools which demonstrate a fun and exciting way to invite visitors to your stand. One of our popular activation services is the personalised photobooth which allows brands to invite visitors to take a branded picture and handed as a keepsake.
This personalised service can include:
- Fun branded props where individuals or groups can participate
- Personalised photo skins with the brand’s logo/ hashtags or slogan
- Data capture so brands can contact visitors post-show
- Competition buzz – best photo wins a prize
- Physical or digital print or both!
A personalised keepsake is great to drive footfall to your stand plus it will allow your team members to start a meaningful conversation once the experience is complete. Our photobooth engagement also incorporates data capture allowing you to contact the visitor post-show and thank them for visiting your stand!
Let's get creative
We understand that all businesses are different and want to showcase their business objectives in the most unique way. Another popular activation tool is RFID. This creative engagement tool has revolutionised how businesses bring their brand to life. RFID allows businesses to create interactive content such as videos or case studies uniquely. The versatility of RFID tags allows them to be placed on a wide range of objects, making them an excellent fit for any business.
Some of our most popular RFID styles include:
- Maze runner games, where visitors can race against each other
- Strategic problem-solving activities which are against the clock or another visitor
- Case studies and videos with creatively cased objects such as branded books
If you are looking for ways to showcase your services or products uniquely, RFID is a fantastic option.
Create a unique and FUN experience for your visitors
Exhibitions provide an excellent opportunity to engage with visitors in a fun and memorable way. While games and prizes are common, it’s crucial to focus on creating a positive experience that visitors will remember post-show. Making each visitor feel valued is essential for initiating meaningful conversations and ensuring they remember your business once the show ends. Step away from the conventional hired engagement solutions and seek something uniquely engaging, this is sure to drive footfall to the stand.
Incentive incentive incentive!
Admit it, everyone enjoys receiving useful freebies. Whether it’s free vouchers or confectionery, there are numerous gift options to choose from. Reciprocal rewards are an excellent way to engage with visitors and offer them a complimentary gift. Instead of merely displaying a range of gifts on a stand, provide a fun way for visitors to learn about your brand before receiving a gift. This approach helps build a stronger relationship with the visitor and ensures they remember your business post-show. Nothing is more frustrating than a visitor browsing through various freebies after the show and not remembering who you are!
“Stand” out from the crowd!
We’re committed to delivering unforgettable experiences for every brand we work with. Exhibitions serve as a powerful face-to-face marketing tool that, when executed effectively, can convert visitors into clients and enhance brand exposure. If you’re seeking your next activation booth idea, contact us or visit our showroom experience!
Nimlok, the leading global exhibition stand design and build supplier has over 54 years’ experience to help clients deliver exceptional exhibition stands. Nimlok’s expertise includes bespoke sustainable stand design solutions, on-stand engagement, analytics on stand and stand staff training, all with the objective to help clients increase their return on investment on event.
Beyond the exhibition industry, Nimlok also leverages it’s expertise to create tailor-made interior spaces for meeting rooms, showrooms, and reception areas.