Exhibition stands are diversifying in the way businesses present their brand. One of the ways businesses attract and drive footfall to a stand is by using a range of on-stand engagement tools. Engagement tools offer a range of benefits to help enhance exhibiting performance. Businesses tend to implement engagement tools onto their stand to capture data with ease whilst creating a memorable experience for the delegate.
One of the most popular engagement tools we constantly see businesses request is games for exhibition stands. Gaming at exhibitions (also known as gamification) have become very popular to attract delegates to stands and increase dwell time on stand. Games for exhibition stands can vary from part physical to virtual reality and can be branded to a specific brand message or just convey a brands personality, the possibilities are endless!
Why should you consider using games at your next exhibition stand
- Games or any sort of engagement incorporated into an exhibition stand can help drive footfall in. It’s an effective and fun way to stand out from the crowd and invite delegates to engage with ease.
- One of the main objectives why businesses exhibit at exhibitions is to gain credible data. Attaining delegates data is crucial to contact them post show, pre-empting them to use your business and services. Simply asking delegates to enter their details before participating in your game is an easy win!
- Exhibition stand games can encourage delegates who may be hesitant to approach a stand to engage with businesses. Games serve to initiate conversation and create an opportunity for meaningful conversations.
- While exhibiting at events can boost a business’s brand exposure, utilising games as an interactive tool can enhance the connection a brand builds with its audience. Games serve as a great platform to educate individuals and help them understand the brand’s ethos, product or service more clearly.
- Expo stand games also offers a platform to distribute promotional merchandise to delegates. Instead of simply giving away merchandise, consider offering it as a prize to the winner after gameplay has finished. This can help delegates remember your business and experience post show.
Here's 5 trending gaming ideas to consider for your next exhibition stand
1) Multiplayer Game Solution using Smartphone as controller
Connect by Nimlok is an interactive multi-participant gaming system which customises popular arcade style games such as maze action and racing games. Recognisable game features such as navigating around a stage collecting branded themed items before being caught or racing against others are some of our most popular gaming options. ‘Connect’ can be tailored to meet the specific needs of your brand, whether it be through incorporating your brand’s identity, message, or even simply by integrating your logo. Reinforce your brand message at your next exhibition stand with Nimlok’s clever Connect technology.
How Nimlok's Connect technology works
This innovative clever technology can connect up to 20 simultaneous players via their personal device through a simple QR code scan (shown on a screen or a plinth). The QR code will take the participant directly to the gaming platform eliminating the need to download apps. Data such as name and email or perhaps an answer to a relevant industry survey question can be captured and added before the player participates in the game. The process from scan to play is effortless yet effective allowing brands to capture data whilst providing a positive and bespoke experience for visitors.
2) Reciprocal reward engagement for quizzes and surveys
In a crowded exhibition hall, it’s important to find ways to create a memorable experience that will attract and retain the attention of delegates. Reciprocal rewards offer a great opportunity to gain a competitive edge by drawing in more visitors to your stand. One way to do this is by inviting delegates to participate in a game such as a survey or quiz relating back to your brand or industry. This will increases delegates dwell time on stand and create a fun experience. Incorporating reward-based engagement can also be a valuable strategy for businesses, as it not only allows you to capture data, but also provides an opportunity to give away a special branded gift to the winner.
How Reciprocal Rewards works
By taking part in an on-stand quiz or survey, delegates can review their scores on the scoreboard and win prizes from the built in game machine. This provides a fun and interactive way for businesses to give away promotional materials and gifts. The process is simple: scan, engage, and win! The implementation of reward engagement increases the likelihood of delegates remembering your brand and the promotional gift they receive. This creates a memorable and positive experience with potential clients, helping to establish stronger relationships and make a lasting impression.
3) RFID Media Engagement with maze runner games
RFID media engagement has revolutionised the way businesses can bring their brand to life, making it easier than ever to engage with customers and capture valuable data. By using RFID technology, businesses can create interactive content or educational games for delegates, such as strategic problem-solving games or maze runner challenges. These games enable delegates to compete against each other and see their scores displayed on a leader board, whilst capturing data with ease. Credible brands have used RFID engagement to educate customers about their business through the use of case studies, facts and surveys, whilst others have created bespoke fun gaming solutions.
How RFID Media engagement works
By placing an RFID branded adapter on a reader, businesses are able to create interactive challenges for delegates to participate in. This in returns creates fun and engaging solutions to reinforce their brand message.
For example, integrating an RFID reader within a remote-controlled car. As the car is driven over specific RFID triggers, messages will be prompted to appear on a connected TV screen, this could include instructions, branded messages, or a timer. The use of RFID technology provides endless possibilities for businesses to showcase their products and services in a memorable way.
By simply moving an RFID controlled object over a designated area on a reader table, delegates can view a variety of multimedia content including videos, infographics, imagery, or text (to name a few).
4) Wheel engagement via digital spin to win
Wheel engagement commonly known as spin to win allows delegates to physically spin a wheel or press a button to spin a digital wheel. Gamify the topic by having each segment represent a different offer or gift. To increase the engagement, the spin the wheel format can double up as a quiz, testing the visitor’s knowledge on industry related facts, the more correct answers, the more spins and points to determine gift offering. This format can be as simple as a win/lose solution or could educate visitors in a fun and interactive way, making it a captivating gamification experience.
How Wheel Engagement works
5) Interactive media engagement with branded brain training games
Interactive media engagement is an effective way to generate excitement at your exhibition stand. From jigsaws, visual challenges like ‘match the pairs’, memory tests or simple action-based games, these ‘ brain teaser’ type games can be branded to fit your organisation’s values and personality. In a hurry to get engagement on your stand? Not to worry, our games can be ‘reskinned’ to fit your brand message ready to deploy on your exhibition stand!
How Interactive Media engagement works
It’s simple, choose the type of exhibition stand game you want to include, provide brand logos, brand guidelines and relevant content and watch us work our magic. We’re also able to redeploy games if you have more than one exhibition. Our expertise lies in creating fun, creative and interactive solutions with subtle business messages that can be combined with on-stand games to support a brands marketing campaign or brand message.
Power up your next exhibition stand
Using branded digital games on an exhibition stand can enhance conversations, generate leads and convey a positive brand message to delegates. It is an effective tool for attracting visitors to spend time at your stand and understand what your brand represents. Our range of bespoke designed exhibition stand games can be customised to align with your brand by incorporating your logo or creating a game that is relevant within your business industry. Our in-house creative design team can create unique solutions that will make your game stand out from the crowd.
To find out how to power up with your next exhibition stand, contact us today, we’d love to hear from you!
Nimlok, the leading global exhibition stand design and build supplier has over 53 years’ experience to help clients deliver exceptional exhibition stands. Nimlok’s expertise includes bespoke sustainable stand design solutions, on-stand engagement, analytics on stand and stand staff training, all with the objective to help clients increase their return on investment on event.
Beyond the exhibition industry, Nimlok also leverages it’s expertise to create tailor-made interior spaces for meeting rooms, showrooms, and reception areas.