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Ideas to help differentiate your direct mail campaign

  • Use a qualified mailing list – you can usually rent the organiser’s pre-registration list, choose a good quality third party list that meets your goals or use your own client database.
  • Use first class postage.
  • Make sure you address your mailing to an individual and not a job title.
  • Use a Postage Paid Impression that includes your stand number and show name.
  • Print up envelopes with a special message or theme.
  • Keep your message short and sweet.
  • Consider different mailing pieces for different target audiences.
  • Use odd-sized promotional pieces.
  • Use bold colours.
  • Use a theme to create consistency and clarity.
  • Create a three-part mailing.

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