0800 111 4001  |  Contact Us
Nimlok Engaging Exhibition Stands - 50th yearNimlok UK logo
  • Social Distancing
    • Sanitiser Stations, Office Dividers, Banners
    • Health & Safety Videos
    • NEMS – Occupancy Control Solution
    • DryQ – Sheltered Queue Tunnels
    • Care Home Visitor Pods
    • Vaccination Booths
  • Exhibition Stands
    • Stand Design & Build Services
    • Bespoke Exhibition Stands
    • Modular Exhibition Stands
    • Portable Exhibition Stands
    • Showroom & Interiors
    • Corporate Events
  • Engagement
  • Our Work
  • Exhibition Services
    • Exhibition Services
    • How We Work
    • Exhibition Stand Analytics
    • Exhibition Staff Stand Training
    • International Exhibiting
  • Blog
  • Who We Are
    • About Us
    • Careers
    • Shows We Attend
    • Sustainability
    • Our History
    • Contact Us
Menu Close
  • Social Distancing
    • Sanitiser Stations, Office Dividers, Banners
    • Health & Safety Videos
    • NEMS – Occupancy Control Solution
    • DryQ – Sheltered Queue Tunnels
    • Care Home Visitor Pods
    • Vaccination Booths
  • Exhibition Stands
    • Stand Design & Build Services
    • Bespoke Exhibition Stands
    • Modular Exhibition Stands
    • Portable Exhibition Stands
    • Showroom & Interiors
    • Corporate Events
  • Engagement
  • Our Work
  • Exhibition Services
    • Exhibition Services
    • How We Work
    • Exhibition Stand Analytics
    • Exhibition Staff Stand Training
    • International Exhibiting
  • Blog
  • Who We Are
    • About Us
    • Careers
    • Shows We Attend
    • Sustainability
    • Our History
    • Contact Us
Nimlok icon

What does your reception area say about you?

News
/
May 10, 2018

How often have you walked into a company’s reception area and felt rather under-whelmed? Nothing says more about a business than that first instance when you walk through the door and get a glimpse of their corporate DNA, or sadly in some cases, the lack of it.

It never ceases to amaze me how companies seem to forget that their business environment should reflect their corporate brand values and create a powerful first impression. If a visitor is met with peeling paint, faded furniture and dismal decor, it can actually serve as a signal that you don’t care about your brand, business or people.

Deliver an exciting memorable and immersive experience

The WOW factor

We’ve all heard the old saying “first impressions mean everything “, the same can be applied to your own business environment. In order to put your guests at ease, you need to create a space that is both inviting and professional. The design and layout of your reception area will speak volumes to your visitors, especially if they are prospects or prospective employees.

Create unique memorable experiences through functional, inviting and aesthetically pleasing design and layout by using a creative mix of architecture, lighting, interesting materials and finishes which should leave a lasting impression. One they may even want to share!

Nimlok UK reception area interior
Nimlok UK reception area interior
Nimlok UK reception area interior

Corporate Identity

Your reception area should immediately make a statement about your company’s vision and values. This can be easily communicated through the use of corporate logos and colours. Plain walls, for instance, say very little about who you are or what you do…use the brand-wall behind a reception desk to show-case your corporate timeline or product imagery.

If your company manufactures products, why not show them off in display units set out around the area? Also make sure you have enough company literature available for people to flick through whilst waiting. If your company generates a lot of press, it’s always a good idea to have a smart press book available on a coffee table packed full of recent news.

Never under-estimate the use of lighting, for instance, halo lighting around your company logo can create quite an impact.  Lighting also around the reception desk can help draw visitors where they need to go. Energy efficient lighting can send a message to your guests that you care about the environment, there are also cost savings to be made.

Functionality

As there is little time to create that all important lasting impression make sure your visitor is given clear signage and cues for where to go. The reception desk should be easy to find and the signing-in process as slick as possible. The receptionist should have everything they need available to help serve visitors. Clever storage tucked away behind the desk incorporated into the design of the reception desk, will aid functionality. 

Furnish your reception with comfortable and stylish furniture and create a great ambience by infusing the air with the aroma of freshly brewed coffee, or other delicious scents.

If there is a long waiting period, then it may be beneficial to provide refreshment facilities, you could incorporate a small coffee/tea point in one area of the room but make sure it is always meticulously maintained.

Make WiFi access free and easy to use for your guests and provide an appropriate seating area for them to work if possible.

Hendrickson reception area
Hendrickson reception area
Hendrickson reception area

Interaction and engagement

When a visitor walks through your company door you have a captive audience for a limited amount of time, so you need to make sure you inform and educate as clearly and as quickly as possible. Use a mix of digital and physical content to engage your audience.

A friendly welcome message displayed across a media screen creates a reassuring impression to a visitor. Loading up corporate/product information (game, survey, quiz or animation) on an interactive pod or display screen will help educate your visitor about your company’s products and services and creates a talking point as well as a positive experience.

At Nimlok, when it comes to exhibition stands, we’re already experts in conveying a brand through engaging design, architecture, ergonomics and content.  We’re now offering you the opportunity to bring your brand to life in the business environment too, via bespoke reception and showroom features. To discover more please view our reception and showroom video.

Don’t take our word for it, here is a customer testimonial from Hendrickson:

“Having worked with Nimlok on our exhibition stands for many years and having seen how they’d transformed their reception space, we asked them to come and look at our reception area.

Nimlok’s designer balanced the practical considerations with our aspirations to make a statement in a design incorporating a bespoke reception counter and brand wall, signage, graphics and a product model display plinth. When we progressed, Nimlok’s attentive project manager and installation team worked considerately and swiftly to deliver and end result that our team and our visitors have been wowed by.

We would have no hesitation in recommending Nimlok to others with an opportunity to make their reception or showroom areas work harder.”

Mark Page, Managing Director – Hendrickson Europe

Explore Our Showroom & Interior Services

Learn more

Share Article

Share on email
Share on facebook
Share on linkedin
Share on twitter
PrevPrevious ArticleHow to deliver a memorable experience at your next exhibition
Next ArticleTarget the 5 senses with your exhibition stand and campaignNext

You May Also Like

How to keep staff motivated throughout the show

Read More

Celebrating Global Exhibitions Day 2019

Read More

Look where we’ve been - Q1 2019 roundup

Read More
View more articles

Speak to us today about your exhibition requirements.

0800 111 4001

Email us

Subscribe to our newsletter

Receive our latest blog posts, advice & news.

Subscribe Now
AEO Excellence Award 2020 - Stand Design & Build Supplier Of The Year
Nimlok UK - Engaging Exhibition Stands
ESSA Member 2021

Exhibition Stands

  • Bespoke Stands
  • Modular Stands
  • Portable Stands
  • Showroom & Interiors
  • Corporate Events

Exhibition Services

  • Our Exhibition Services
  • Engagement Services
  • Exhibition Stand Analytics
  • Exhibiting Abroad
  • Blog
  • 0800 111 4001
  • Contact Us
  • Download Brochure
Linkedin-in Twitter Facebook-f Pinterest Instagram Youtube
Copyright © 2021 Nimlok Engaging Exhibition Stands | Privacy Policy

Pressed for time...

Download our Exhibiting formula brochure.

Download Now
This website uses cookies to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors. To find out more, see our Privacy Policy.