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  1. Home >
  2. Exhibiting Advice >
  3. Strategy

Strategy

Strategy

This section of our site offers advice, tips, articles, and guides, related to your exhibition strategy, helping you get the most out of your exhibiting experience.

Write an exhibition brief that nails your marketing objectives

Exhibition planning doesn’t need to be time-consuming with an outcome that’s expensive and hard to measure. Planning will help set out a clear vision of what you want to achieve and how to achieve it.
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Seven deadly exhibiting sins

Having the right people manning the stand is key. Having invested time and money into the planning of the show, the last thing you need is for your stand staff to mess it up!...
Read More

Finish first with a visit to the Materials Hub!

When reviewing stand proposals, you will most likely receive digital mock-ups to help you understand the aesthetics and ergonomics of your stand. However, selecting your design based on digital visuals can be nerve-wracking – with good reason – as reality can be somewhat different.
Read More
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Exhibition Advice Categories

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