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  1. Home >
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  3. Strategy

Strategy

Strategy

This section of our site offers advice, tips, articles, and guides, related to your exhibition strategy, helping you get the most out of your exhibiting experience.

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Write an exhibition brief that nails your marketing objectives

Exhibition planning doesn’t need to be time-consuming with an outcome that’s expensive and hard to measure. Planning will help set out a clear vision of what you want to achieve and how to achieve it.
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Finish first with a visit to the Materials Hub!

When reviewing stand proposals, you will most likely receive digital mock-ups to help you understand the aesthetics and ergonomics of your stand. However, selecting your design based on digital visuals can be nerve-wracking – with good reason – as reality can be somewhat different.
Read More
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