Strategy

This section of our site offers advice, tips, articles, and guides, related to your exhibition strategy, helping you get the most out of your exhibiting experience.

Having the right people manning the stand is key. Having invested time and money into the planning of the show, the last thing you need is for your stand staff to mess it up!...
When reviewing stand proposals, you will most likely receive digital mock-ups to help you understand the aesthetics and ergonomics of your stand. However, selecting your design based on digital visuals can be nerve-wracking – with good reason – as reality can be somewhat different.

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