We take great pride in our extensive knowledge of the exhibition industry. With over 53 years of experience, Nimlok is well established in assisting businesses in exhibiting at any event, Whether it’s a large stand or a small shell scheme, we possess the expertise needed to make your next exhibition booth stand out.
One aspect that is often missed is training for staff ahead of the exhibition or even who to choose to be on stand! Staff training offers a variety of advantages that enhance the overall experience for both staff members working at the stand and the delegates who visit the stand.
three reasons why you should prioritise exhibition stand staff training.
1) Create a positive event experience
A proactive staff member on stand at an event is vital. Within a short span of around 3-5 seconds, visitors will decide whether to explore an exhibition stand or simply walk away. If staff members are otherwise occupied, (on mobile phones, eating or talking amongst themselves) they are less likely to start a conversation with visitors. Your staff help bring your expo stand to life by adding character and excitement, supported by bespoke exhibition stand designs and engagement tools, this is sure to drive footfall in and capature more leads.
Our staff training will provide your team with the skillset they need to invite delegates to the stand, increase their full potential of selling the business’s services/product offering and create a positive relationship with the delegate. Let’s not forget the value that face-to-face engagement provides, it sets an opportunity to have fun, educate visitors and showcase why your business is great.
2) Reduce the nerves and boost the confidence
Some staff members may naturally be confident and ready to engage with visitors, whilst others may be a bit apprehensive and shy away from starting a meaningful conversation. This situation may prompt the following questions… do my staff members know the ins and outs of the business and are they really prepared to answer questions a delegate may ask? Staff training undoubtedly plays a crucial role in ensuring that your team fully understands the exhibition objectives and learns how to represent the brand in the utmost professional manner.
By offering valuable guidance and support, we can help your staff effectively engage with the delegates who visit your next exhibition stand. This is sure to increase lead capture and create positive visitor interactions. Equipping staff members with essential skills will boost their confidence and readiness to initiate conversations with delegates, making the overall exhibition experience more successful and rewarding.
3) Return on Investment
Planning for an exhibition stand involves significant costs, including expenses like floor hire, exhibition stand designs/features and staff accommodation. Given this substantial investment, it becomes key to secure a return on investment (ROI). Your sales team plays a pivotal role as your primary selling point, and investing in their development and training is certain to boost your ROI.
Nimlok’s stand staff training program enables your team to attain the skills to transform visitor interactions into valuable opportunities. We have the skill set to help your staff with effective techniques to attract, engage, and convert potential leads into customers, making your exhibition a powerful platform for business growth.
The missing piece to the puzzle
Don’t fall down at the last hurdle. Nimlok’s award-winning services are not generic, we offer solutions we feel are a right fit for your business which is why every training session is unique to the business. We understand how to sell to visitors in a positive way, not only to maximise every performance but also to help delegates understand your business and services.
Let us guide you in creating a strategy for your next exhibition stand that will entice, engage, and retain visitors, ultimately boosting brand visibility and dwell time. For further information on our training services, reach out to us today.
Nimlok, the leading global exhibition stand design and build supplier has over 53 years’ experience to help clients deliver exceptional exhibition stands. Nimlok’s expertise includes bespoke sustainable stand design solutions, on-stand engagement, analytics on stand and stand staff training, all with the objective to help clients increase their return on investment on event.
Beyond the exhibition industry, Nimlok also leverages it’s expertise to create tailor-made interior spaces for meeting rooms, showrooms, and reception areas.