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What are you going to exhibit?

The exhibition show objectives you set will determine the products and/or services you need to exhibit. If you plan to launch a new product, for instance, your stand design needs to focus on the new product.

Don’t fall into the trap of displaying every product and/or service you have to offer – the message will become confused and your new product may well be lost.

You have 3 – 5 seconds to grab the attention of the visitor. In that time you need to convey:

  • Who you are
  • What you sell
  • The benefit of your product and/or service to them

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