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Exhibiting advice, hints and tips

Successful exhibition marketing requires more than just a great exhibition stand: it needs a compelling exhibiting campaign. This requires lots of strategic planning to take advantage of every sales and marketing opportunity before, during and after the exhibition. To help you make the most of exhibiting, our advice, hints and tips offer ideas and guidance to ensure you have a successful show.

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Exhibiting planning tips

Lay the groundwork, organise your show logistics, and focus on the purpose and positioning of your marketing efforts.

Exhibiting promotion tips

Develop promotional opportunities to attract business and communicate a consistent message in line with your image in the marketplace.

Exhibiting people skill tips

Develop skills in your people that are critical to their effectiveness and overall success.

Exhibiting productivity tips

Set up appropriate after-show follow-up to ensure productive results and benchmarks to evaluate and diagnose your efforts.