Understand what your target audience is looking for
76% of exhibition visitors come with an agenda. They have taken the time to visit the show and they have a purpose – they need to see if what you are selling is what they want to buy. They are looking for solutions to the challenges they face in their working environment. They want to leave the exhibition with concrete answers and solutions to various issues.
The major reason people visit exhibitions is to see what’s new. They’re eager to find out how they can save time and money using new products, applications and technologies – so tell them! Even without a new product or service, you need to think about a different spin to promote what you have to offer.
Educate the prospect and let your industry knowledge and expertise shine through – it might just steer them towards doing business with you.
If you do your job right, your products or services will be just what the prospect is looking for.