What are you going to exhibit?
The exhibition show objectives you set will determine the products and/or services you need to exhibit. If you plan to launch a new product, for instance, your stand design needs to focus on the new product.
Don’t fall into the trap of displaying every product and/or service you have to offer – the message will become confused and your new product may well be lost.
You have 3 – 5 seconds to grab the attention of the visitor. In that time you need to convey:
- Who you are
- What you sell
- The benefit of your product and/or service to them