September 17, 2015 | Laura Baines
Over 12 months have passed since I visited Euroshop 2014, arguably the world’s number one trade fair for retail investments. Euroshop is one of my major resources for inspiration and for picking out design trends. Collectively, our designers highlighted 10-15 trends that we felt could be taken from the world of retail and integrated into exhibition environments.
Awareness of trends in other business sectors is good commercial practice. This is no different for creative disciplines: in fact, it’s essential for keeping inspired and allowing us to indulge our visual appetites. Physical research is just as important as digital inspiration. Online stimuli such as Pinterest, Coroflot and a wealth of design blogs are great daily resources, but nothing beats exciting your senses through meeting inspiration physically.
When I reviewed our latest photography portfolio, I could pick out many of the trends that appeared at Euroshop. Nimlok’s design studio is achieving desirable, contemporary and economical exhibition stands through the integration of design details such as including louvre effects, horizontal and vertical repetition, faceting, angular geometrics, raw and natural finishes, built-up textures and organic forms, to name but a few.
A current trend that is featuring across all design disciplines at the moment is the integration of geometric shapes. This new design movement is influencing everything from the packaging design of Harrogate water bottles through to the automotive advertising of the Lexus NX. We are progressing away from smooth uncomplicated forms and finishes to modern geometric and angular shapes. There is an emphasis on facets, edges and 3D pixelation, which also ties in with other contemporary trends taking influences from the 1980s design era.
An evolution of this geometric sees an organic feel created when angular lines integrated with softer corners and edges. Some of these forms are influenced by the 3D printing revolution, which I believe will have a greater effect on the way we design. This fascinating technology allows architects and designers to quickly create, analyse and amend innovative 3D forms. Even the ‘webbing’ needed for 3D printing construction is being incorporated into designs. This sculptural technique is helping architects to incorporate a skeletal arrangement within the structure through the design fabric, shape and form of contemporary buildings. Often these elegant skeletons are deliberately exposed, creating organic fluid structures; vector lines collect together to shape the spine, leaving the voids to virtually evoke the overall form and feeling of the structure.
Watch this space for more updates on design trends: we’re about to visit the London Design Festival, bringing together in one place some of the world’s most influential creative thinkers, practitioners, retailers and educators. They’ll be a cornucopia of interesting trends to absorb and analyse.
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