Live Support

0800 111 4001

i-lead – the new digital tool for data capture at exhibitions and events

March 2, 2012 | Gemma Russo

As you may know from our previous blogs and tweets, Nimlok are attending International Confex next week between the 6th and 8th March at Excel, London. Don’t forget to come and visit us and our sister company Conference Expo on stands G720-G721.

We are practicing what we preach on our exhibition stand this year and have a number of exciting methods of attracting traffic to our stand including a chance to win on our Stand builder puzzle game.

Visitors have to put together a jigsaw puzzle on our interactive screen which builds a stand image- showing the selection of interesting displays we have created for our customers. The quickest to complete we place 1st in our score board and after the three day event the overall winner will receive an exciting Sony digital photoframe.

Our audio visual team have also been on hand to include three plasma screens each rolling a variety of content about Nimlok.

Another exciting tool we are showcasing at this years event is from our In-house creative agency VU:creative. Their new i-lead system is a fantastic digital tool which allows exhibitors to capture lead data. Rather than using the traditional methods of business cards and lead forms the system records potential customer contact details digitally and allows us to ask key questions tailored to our audience.

The data will then be supplied to us into a standard format for easy integration of new data into existing marketing and CRM systems and allows for better customer insight for post-show follow up. Even better is the system has been branded with the Nimlok logo to allow for a professional looking data capture tool rather than a boring piece of paper and a goldfish bowl full of business cards.

You can get your own version of the ilead system from just L300- the tool only requires an active internet connection and supply of a ready to use client logo. Any bespoke development outside the standard I lead version would incur other costs.

For more information about how the i-lead system can benefit your organisation please contact Nimlok directly or visit our creative agencies website VU: Creative at

But just remember to see the system working live, come and visit Nimlok and Conference Expo next week at Interantional Confex.

Leave a comment