March 8, 2012 | Gemma Russo
As we are nearing the end of the three day annual International Confex event it seems like a great time to update our readers on how the show has been going.
Both Nimlok and Conference Expo have been sharing a superbly designed island stand with individual branding reflecting the two brands and visitors to the show have been very receptive to both of our offerings.
Here are Nimlok our stand has reflected our strengths in everything from portable products right up to the larger custom modular exhibition stand design. Our stand is a great example of our hire architecture-more than 80% of an exhibition stand can be hired from Nimlok at a fraction of the cost of a traditional display.
Visitors have been particularly interested in our ‘stand builder’ interactive puzzle game where players compete to complete an puzzle in the quickest time. We are always keen to ensure that digital content is ‘on topic’ and utilised effectively by a brand. Our game is a fun way to stay on topic but also generate leads (users have to enter their name and email address to play), but content can always be created to survey your audience or reflect
your brand in unique way.
i-lead, our ipad lead data capture tool created by our in-house creative agency VU creative has really appealed to both our customers and stand staff. Its far more effective than fishing around for a pen and shoving business cards into a folder. Our stand staff can easily type in the data on the ipad, making any relevant notes regarding the customer and their enquiry.
Once we return to the office tomorrow we can then download our data which can
easily be inputted into our CRM system. A massive time saving activity post show!
Conference Expo, the unique stand package for conference organisers looking for an alternative to a mish mash of pop ups and banners has proved hugely popular with the confex audience. The package offers benefits to both the organiser of a conference and the conference sponsor with an enhanced look, easy operations and an exciting new revenue stream for organisers. The conference sponsor can jus t turn up and go, without the huge costs involved in producing and transporting their own stand too.
Overall it has been a very interesting show for both Nimlok and Conference Expo and we will be busily contacting all of our visitors who have enquired about our exciting products.
Keep your eyes peeled too as we will be announcing the winner of our stand build puzzle game next week! Good luck to all our entrants.