July 1, 2013 |
Nimlok has won the AEO award ‘Stand Design & Build Supplier of the Year’ 2013!
To win this prestigious AEO excellence award, we shared three case studies with AEO from Hendrickson, Novo Nordisk and Capita to demonstrate our holistic approach to exhibition stand design and build. Below is a summary of all three client case studies which led to us winning the AEO excellence award.
Meeting a big brief
Hendrickson, the Ohio-based leader in the heavy-duty transportation industry set us the challenge of creating their exhibition stand.
Hendrickson’s presence at the IAA trade show was focused on showcasing components from the world’s biggest trucks but also to allow one-to-one executive private meetings to take place.
Our design challenge was to combine custom-made and hire features to create a contemporary stand which displayed their products and allowed discreet meetings. The flow of the stand was a key aspect of the brief, but reflecting a corporate, professional approach.
Nimlok’s unique hire inventory enabled Hendrickson to exhibit at a level beyond what they’d have achieved with traditional custom build. The project represented a huge logistical challenge which we executed on behalf of the overseas client.
Mark Slingluff, Director of Marketing & Communications at Hendrickson commented, “We were delighted at Nimlok’s approach and our stand at IAA 2012 in Hannover. Attending a European event, when you are based in the US makes the logistics and liaison complicated, but the team understood our challenges and their communication with us was excellent throughout. ”
“For us, Nimlok’s ability to combine their hire inventory with existing elements we owned from previous events was a huge plus. Their design beautifully blended our existing elements with striking new features and finishes that delivered not only a fantastic looking stand, but one that cleverly helped our visitors navigate the stand and our team work it. ”
Digital drives traffic
Novo Nordisk is a global healthcare company with 90 years of innovation and leadership in diabetes care. Their main objective was to have a welcoming, engaging and accessible space without enclosing walls. Easy entry for visitors plus sufficient space for the Novo team to demonstrate their product range and to provide hospitality were key. A large suspended banner created an eye-catching display and conveyed important messages from a distance. We developed an animated timeline to show showcase the client’s role in diabetes. A landing page enabled users to view one of two videos which supported key messages and the client sponsored a symposium to boost presence. Post show analysis showed there were in excess of 2000 visitors to the stand each day which was a huge spike in traffic compared to previous years. The client reported this success was as a direct result of the design and implementation of their “astoundingly good ” exhibition stand.
Read more about this case study.
It’s in the bag
Capita, one of the largest IT services providers in the UK, wanted to showcase its full scope of technology solutions to educational priorities at BETT. Looking to engage visitors using different demonstration, innovation and interactive areas, they required 20 demonstration screen pods, a theatre style presentation area, seamless plasma wall and independent meeting area, so scale was a key challenge. Our approach ensured these combined elements created a ‘visitor journey.’ A high level branding cube was used to draw visitors to the stand from long range and demo units on the perimeters drew people in. Augmented reality triggers within the stand walls, plus ‘talking bags’ on stand engaged visitors providing them with more information. The internal space under the cube was left clear for conversations. The client recorded a 59% increase in stand traffic, with quality leads and great deal of positive feedback.
Alex Cook, Marketing Manager – Education, Capita comments: “From the moment we started engaging with Nimlok we were extremely pleased to see that their approach to delivering a successful stand was to focus on our customers and the journey we wanted to take them on rather than being focused on just delivering a good looking but impractical stand. We were extremely pleased with the design process and in particular how well they managed to interpret our wide range of stand use requirements pretty much from the first mock-up.
Read more about this case study.