January 16, 2012 | Gemma Russo
Although we always suggest having a fantastic exhibition stand whether it is hired, modular or custom modular often many companies neglect inviting their key current and potential clients to visit them.
We have put together some top tips to help you ensure your companies attendance at an event ends up fruitful rather than fruitless!
Consider who will be attending- this will really help you plan out the best ways to attract your audience. You don’t want to promote your event to the wrong people and you certainly don’t want to lose out on those you really want to see.
Use your website- Publicise your attendance at the event on your website. Your website gives the chance for you to promote all aspects of your exhibition stand including competition, interactive content and promotions.
Create bespoke materials- Why not create a microsite, event email or content about your attendance. You can go into real detail about your stand and onsite promotions and send your selected audience with a very specific message to your event.
Content is king- Writing about your attendance and spreading it across the social media world is a sure fire way to spread your message.
Use the shows website- make sure you have access to the exhibitor section of the show website and complete your company profile. There are also lots of other marketing opportunities available to you within the site so make sure you take advantage.
Advertise-Advertising in the event show guide or your industry magazines can be a great way to get exposure to your target audience. Many of these sources also advertise online now too.
Sponsor- Events always have sponsorship opportunities and tend to be as big as your budget stretches but it can be a great ‘on the day’ reminder of your brand for the visitors.
Our team always want to help you out every step of the way with your event. You can find out more about otherways we can support you with your event at our website. Just click here