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Planning

Do you know what makes a good exhibition stand?

October 2, 2017 | Hannah Rush

When it comes to exhibiting, are you spending your budget wisely? Do you know what will drive your ROI and what fritters away your budget without making any difference? We asked 180 savvy marketers at both Marketing Week Live 2017 and Technology for Marketing 2017 in...

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How to deliver a memorable experience at your next exhibition

September 2, 2016 | Melanie Wills

You know you’ve attended a great exhibition when you leave the event hall carrying bags brimming with giveaways, taken inspirational ideas for your business, met with new contacts and feel energized and engaged with your industry. Yet the following day whilst back...

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Snog, marry, avoid: ROI style

July 25, 2016 | Melanie Wills

As event marketers, we can sometimes have a turbulent relationship with ROI. We long to find a perfectly matched partner and long-term harmony, but often end up settling for the short lived euphoria of an occasional fling. So, as a bit of fun, using the age-old game...

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What have football and exhibitions got in common?

June 29, 2016 | Melanie Wills

And we’re out of Europe. Again. With the final whistle blowing on a disappointing 2-1 defeat against a victorious Iceland, English football fans watched as their team crashed unceremoniously out of the 2016 European Championships. For the second time within the...

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3 secrets to getting stakeholder buy-in

June 2, 2016 |

As marketers, we all have to face stakeholder buy-in before we can go ahead with our exciting exhibiting campaigns. Stakeholders that need to buy-in to your idea hold the purse strings. Without their approval, your project isn’t going anywhere. From their point of...

How to get STAKEHOLDER buy in

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How to align your business and exhibiting objectives

April 5, 2016 |

All too often we come across exhibitors who take the same approach to every exhibition they attend and have unclear exhibiting objectives. They tell us they’re exhibiting “Because our competitors are”, “it’s good for business” or “because we always...

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Our Guide to Help You Create a Great Exhibition Brief

March 7, 2016 |

We’ve created a new downloadable guide to help you ask the right questions to really nail your next exhibition brief. It’s a common misconception that exhibition planning needs to be time-consuming with an outcome that’s expensive and hard to measure. It...

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What does your exhibition stand do for you?

January 26, 2016 |

We wanted to see just how powerful exhibitions are for achieving your marketing goals, from lead generation to sales to brand awareness. We also wanted to know what role using a professional exhibition stand design and build company could play to deliver those goals. So...

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How to develop meaningful long-term customer relationships

December 10, 2015 |

  'Customer satisfaction does not always translate to loyalty. A satisfied customer is simply someone who has received what he was promised - nothing more, nothing less.' MarketingProfs Why is it important to gain loyal customers? After the hard work and...

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Have I achieved my marketing goals?

November 11, 2015 |

Once a business has outlined its overall mission, defined its goals and identified its stakeholders, progress should be measured on a regular basis. You can do this using Key Performance Indicators (KPIs). Most firms will set their KPIs before the beginning of each...

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