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Posts Tagged: marketing

Sweet success with a 208% increase in engagement at Marketing Week Live

May 25, 2016 | Laura Baines

[caption id="attachment_9473" align="aligncenter" width="600"] Nimlok Stand, 18sqm, bespoke hire at Marketing Week Live, Olympia Central, London, 27-28th April 2016[/caption] The Challenge This year, with the addition of our brand new in-house engagement team, our main...

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5 ways to avoid graphic design disasters!

January 21, 2016 | Laura Baines

We’ve all seen eyebrow raising advertising examples like these before: But when 90% of the average graphic designer’s time is spent designing for print, web and media, are we really surprised? Once or twice a year, when their attention also turns to...

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Have I achieved my marketing goals?

November 11, 2015 | Laura Baines

Once a business has outlined its overall mission, defined its goals and identified its stakeholders, progress should be measured on a regular basis. You can do this using Key Performance Indicators (KPIs). Most firms will set their KPIs before the beginning of each...

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How to Follow up Exhibition Leads and Turn Them into Gold

October 23, 2015 | Laura Baines

[caption id="attachment_7094" align="aligncenter" width="300"] Turn Exhibition Leads into Gold![/caption] Get your free mini-guide to calculating ROI now! Simply click here Your exhibition has gone well with many leads created and details taken; now you want to...

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Engaging with your audience on an exhibition stand

September 4, 2015 | Laura Baines

Engaging with visitors on an exhibition stand is crucial and when it's done right, you'll reap the rewards. All kinds of signals, decisions and interactions are taking place, both consciously and unconsciously. You can almost smell the dopamine and serotonin in the...

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Incentivising Your Team at Exhibitions

August 6, 2015 | Laura Baines

It's going to be a long day ahead. Time, planning and investment have been ploughed into this event and one of the key drivers behind the day becoming a success are your staff; that they stay motivated, efficient and can, therefore, generate sales and leads. Remember...

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Bellwether Report Q2 2015

July 20, 2015 | Laura Baines

The latest edition of the IPA's Bellwether report has been released revealing a 0.4% rise to 12.2% of the percentage of companies registered who have seen marketing budgets rise. However, the report paints a pretty mixed picture of underlying conditions in the UK...

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Technology for Marketing and Advertising Exhibition – Olympia 2015

March 23, 2015 | Laura Baines

The Technology for Marketing and Advertising Exhibition (TFM&A), held at Olympia from 25-26 February 2015, offered some intriguing digital insights. The event provided an energetic view of the current digital ecosystem and presented many exciting products and...

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