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Posts Tagged: Trade shows

7 ways to save money and boost results by exhibiting smart

February 22, 2017 | Laura Baines

Saving money on your stand and boosting your results can go hand-in-hand when you consider these 7 top tips to exhibiting smart. 1) The early bird catches the worm The easiest thing to do to save money and deliver on your exhibiting results is to book your stand space...

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New year, new stand; amaze visitors with these design trends

January 5, 2017 | Laura Baines

Every year our designers are faced with the same challenge; “we need a new stand, but could you do something similar to our last one?”. While this seems a sound strategy in principal, brands risk design stagnation. The exhibition hall is a great place to show the...

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What does your exhibition stand do for you?

January 26, 2016 | Laura Baines

We wanted to see just how powerful exhibitions are for achieving your marketing goals, from lead generation to sales to brand awareness. We also wanted to know what role using a professional exhibition stand design and build company could play to deliver those goals. So...

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Following up and prioritising leads

November 6, 2015 | Laura Baines

There's an interesting figure that states around 80% of leads taken from a trade show are never followed up? This often quoted statistic was created by CEIR (Centre for Exhibition Industry Research) and still holds true today. Lead generation is fundamental in...

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In A Busy Marketplace, Not Standing Out Is Like Being Invisible

July 6, 2015 | Laura Baines

The marketing guru Seth Godin observed: In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible. I can't see you! Imagine the scenario; you've spent months meticulously planning your exhibition...

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