Multimodal and Offshore Wind
Global Offshore Wind Event
At Global Offshore Wind, Nimlok used a bespoke 4.4m high wind turbine blade to both attract visitors and promote their offshore wind credentials. They combined touchscreen media centres with printed literature to provide information to read and take away. A semi private meeting area was designed to facilitate consultations and drive lead generation.
This time, engagement was created through a 3D digital Batak game to build wind turbines using physical coloured buttons to move each part ready for construction. Data capture was included in this game to help drive additional leads.
Both shows utilised Nimlok’s analytics technology, monitoring how many unique visitors came to the stand, how many were engaged and their average dwell time. This provides another layer of insight into the stands performance, beyond data capture.
- Semi-private meeting area
- Welcome counter with lockable storage
- 8m high fabric graphic
- 55” screen with literature holders
- 32” touchscreen media centres
The container design at Multimodal drew an impressive 2757 unique visitors over the 3 days, with 47% of visitors engaged. The combined media centres, training simulator and proximity table helped to get an average dwell time of over 20 minutes.
Global Offshore Wind saw 1702 unique visitors in 2 days, with 49% engaged. More than 100 people stayed on the stand for more than 30 minutes, with the engagement and stand design facilitating meaningful conversations and consultations.
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