Accenture

Risk Minds International 2019

Factsheet

Size

Large

Exhibiting Frequency

1-2 Shows annually

Location

UK

Show Objectives

Brand Awareness
Brand Education

Engagement Used

Robotics Challenge

The Brief

Launch Accenture’s biannual report with an innovative, topical and memorable experience.

Accenture, a leading global professional services company, release their biannual report on financial risk management during the conference. They wanted their stand to grab attention, reflect topical subjects and show their expertise on emerging risks.

Accenture bespoke exhibition stand

Our Response

We utilised robotics to attract and educate. Our in-house engagement team developed the ultimate attention-grabbing challenge of Humans vs Robots. Event delegates could take their best shot at throwing darts at a standard dartboard but with an unusual competitive twist as they went head to head against a robotic arm.

Time and again, the robot arm proved more accurate than the humans. For each contest, a programmer would control the robot’s arm, effectively demonstrating that by harnessing Artificial Intelligence humans consistently gain the upper hand. This helped to drive home the content of Accenture’s report; that companies can predict future outcomes effectively when utilising AI and need to embrace technological developments to stay ahead of financial risks.

Accenture bespoke exhibition stand engagement tool
The perfect stand design to attract and retain delegate attention. The dart contest was staged inside a protective glass box to allow for visitor and player safety but with maximum viewing for the delegates. Our stand design team also incorporated a novel pick ‘n’ mix wall using large vending tubes that sat alongside a promotional item showcase. The unusual sweet giveaways drove more visitors to the stand and helped to increase dwell time even further.

The Results

With just two hours of available networking time per day, our robot game created active brand time of 3.7 hours. The activity on the stand linked appropriately to the topic of Accenture’s report. The unusual spectacle also helped Accenture achieve their objective of showcasing their report findings in a memorable way.
Accenture bespoke exhibition stand

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