Atlas Genetics, ECCMID

The brief

As a supplier of diagnostic technology which tests for infectious diseases, Atlas Genetics wanted to exhibit at ECCMID to demonstrate their technology and increase brand awareness amongst their target market who were visiting the show. 

Our response

We designed a stand that reflected both the style of Atlas Genetics’ branding and their products, through using curved architecture with flashes of distinctive pink edging. In keeping with the branding, we built curved benches and plinths for their diagnostic machine demonstrations, and a bespoke animation of how their product works. The animation was played via an AV screen on the stand and educated visitors when a member of the stand team was unavailable to talk to. 

The results

4337 YouTube views (10/10/2017) 

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