Blum
Inspire, Travis Perkins Internal Event
Factsheet
Size
Small
Exhibiting Frequency
1-3 Shows annually
Location
UK
Show Objectives
Loyalty or Retention
Brand Awareness
Brand Education
Engagement Used
Gamification
Phygital
Stand Interaction
Engagement
The Brief
Blum, an international furniture fittings company, wanted to demonstrate the storage and usability benefits of drawers as opposed to the traditional kitchen cupboard.
Exhibiting at an internal event for one of their distributers, Travis Perkins, the brief was to design a stand that would showcase the benefits of their kitchen drawer systems to Travis Perkins’ sales staff.
Our Response
Our solution was to produce a mock interior of a kitchen using a back wall graphic aligned with drawer and cupboard units. The rear of the stand was then dedicated to a unique ‘phygital’ game.
Two AV screens instructed players to find objects against the clock, one player using drawers with Blum’s fittings and the other using the traditional cupboard kitchen unit.
A third screen was placed in the middle to display the countdown clock and leaderboard creating a competitive element of the game. The remaining stand was constructed from bespoke hire architecture to keep costs to a minimum whilst the ‘phygital’ game enabled Blum to maximise their exhibiting ROI.
The Results
A total of 204 people visited the Blum stand with over 50 people playing the game each day.
The game became a focal point of the whole event, and Blum were pleased with the way it had engaged the audience, meeting their objective of showcasing the ease of use and quality of their products over traditional alternatives.
Absolutely Fantastic
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