Inspire, Travis Perkins Internal Event
The focal point of the stand was a bespoke ‘phy-gital’ game. The game was played in pairs, with one person using the Blum drawers and the other the traditional cupboards. Both were challenged to find everyday kitchen items, pitting themselves against each other and the clock.
An overhead screen displaying the countdown clock and leaderboard created a competitive element and added to the spectacle for passers by.
A total of 204 visited the Blum stand with over 50 action-packed game plays each day.
Nimlok’s inspired game generated such energy and surrounding buzz that it became a focal point of the whole event.
The majority of the stand was constructed from Nimlok’s bespoke hire architecture, keeping costs to a minimum. This, combined with the ‘phy-gital’ game that contributed to footfall, proved the benefits of Blum’s drawers and facilitated on-point conversations, enabled Blum to maximise their exhibiting ROI.
Blum were pleased how the game and their stand had engaged the audience, meeting their objective of showcasing the quality and ease of use of their drawer products over traditional alternatives.
The feedback from Travis Perkins was that our stand was the best – not surprising considering everything from the images used on the stand to the digital showcasing of the game was created to such a high standard! Nimlok pulled engagement and design together to create a memorable stand that we can use again and again, to a quality we proudly put our name on”
Ready to take your exhibit stand to the next level?
0800 111 4001