Inspire, Travis Perkins Internal Event
Two AV screens instructed players to find objects against the clock, one player using drawers with Blum’s fittings and the other using the traditional cupboard kitchen unit.
A third screen was placed in the middle to display the countdown clock and leaderboard creating a competitive element of the game. The remaining stand was constructed from bespoke hire architecture to keep costs to a minimum whilst the ‘phygital’ game enabled Blum to maximise their exhibiting ROI.
A total of 204 people visited the Blum stand with over 50 people playing the game each day.
The game became a focal point of the whole event, and Blum were pleased with the way it had engaged the audience, meeting their objective of showcasing the ease of use and quality of their products over traditional alternatives.
The feedback from Travis Perkins was that our stand was the best – not surprising considering everything from the images used on the stand to the digital showcasing of the game was created to such a high standard! Nimlok pulled engagement and design together to create a memorable stand that we can use again and again, to a quality we proudly put our name on”
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