0800 111 4001  |  Contact Us
Nimlok Engaging Exhibition Stands - 50th yearNimlok UK logo
  • Social Distancing
    • Sanitiser Stations, Office Dividers, Banners
    • Health & Safety Videos
    • NEMS – Occupancy Control Solution
    • DryQ – Sheltered Queue Tunnels
    • Care Home Visitor Pods
    • Vaccination Booths
  • Exhibition Stands
    • Stand Design & Build Services
    • Bespoke Exhibition Stands
    • Modular Exhibition Stands
    • Portable Exhibition Stands
    • Showroom & Interiors
    • Corporate Events
  • Engagement
  • Our Work
  • Exhibition Services
    • Exhibition Services
    • How We Work
    • Exhibition Stand Analytics
    • Exhibition Staff Stand Training
    • International Exhibiting
  • Blog
  • Who We Are
    • About Us
    • Careers
    • Shows We Attend
    • Sustainability
    • Our History
    • Contact Us
Menu Close
  • Social Distancing
    • Sanitiser Stations, Office Dividers, Banners
    • Health & Safety Videos
    • NEMS – Occupancy Control Solution
    • DryQ – Sheltered Queue Tunnels
    • Care Home Visitor Pods
    • Vaccination Booths
  • Exhibition Stands
    • Stand Design & Build Services
    • Bespoke Exhibition Stands
    • Modular Exhibition Stands
    • Portable Exhibition Stands
    • Showroom & Interiors
    • Corporate Events
  • Engagement
  • Our Work
  • Exhibition Services
    • Exhibition Services
    • How We Work
    • Exhibition Stand Analytics
    • Exhibition Staff Stand Training
    • International Exhibiting
  • Blog
  • Who We Are
    • About Us
    • Careers
    • Shows We Attend
    • Sustainability
    • Our History
    • Contact Us

BNP Paribas

PSLA 2019

Factsheet

Size

Medium

Exhibiting Frequency

1-3 Shows annually

Location

UK

Show Objectives

Brand Awareness
Brand Education

Engagement Used

Gamification

1
Brand Time (Hours)

Stand Interaction

Engagement

1
KWH Virtual Energy Generated
Play Video

The Brief

Reinforce core brand values and demonstrate progress in sustainable investing.

BNP Paribas Asset Management has sustainable investing at the heart of their business model, so they wanted a stand that reflected this whilst being engaging and differentiated from their competitors.

BNP Paribas 2019 PLSA Bespoke Exhibition Stand

Our Response

We used gamification to draw crowds and create a competitive atmosphere. Our digital engagement team created a touch-screen competitive game called ‘The Generation Game’.  Players were presented with a virtual wind farm and the aim of the game was to ensure all the turbines kept spinning in order to generate as much electricity/kwh’s as possible during their turn of play.  The spinning wind turbines created virtual green energy, reminding the players of BNP Paribas’ sustainable energy model.

As well as players trying to get to the top of the leaderboard, each gameplay contributed energy to an overall running total where a target of 1,000,000 KWH was set to reach by the end of the show. The game required distinctive looking movement from players, drawing attention to the stand and creating excitement.  A live relay of each player’s actions was shown on a huge screen to add to the drama and competitive element of the game.

BNP Paribas 2019 PLSA Bespoke Exhibition Stand
BNP Paribas 2019 PLSA Bespoke Exhibition Stand

Digital media hub educated visitors on business capabilities.  Their digital content was configured in one of our interactive media centres, allowing delegates to dynamically browse BNP Paribas’ content.  Our media centre also encouraged delegates to send themselves an automated email with their requested content for future reading.  This bolstered data capture and provided valuable insight into topic interest, enabling a more personalized follow up.

Clever design backed up sustainability message.  We brought a little bit of nature to the event hall by installing a living plant wall, natural wood panelling and graphics with key messaging.  The result was a clean, eco-style stand which stood out from the competition and helped to underpin their sustainable investment message from first glance.

Nimlok’s Bespoke-Hire solution (blending hired framework and re-usable architecture with bespoke features and graphics to minimise material consumption and waste) also aligned with their environmental objectives to work with a sustainable exhibition stand solution.

BNP Paribas 2019 PLSA Bespoke Exhibition Stand Wireframe
BNP Paribas 2019 PLSA Bespoke Exhibition Stand

The Results

Our innovative and engaging game created over 7 hours of active brand time and because of so much visitor participation they not only reached but smashed BNP Paribas’ show target of 1,000,000 KWH of virtual energy generated within the first morning of the exhibition! 

Ready to take your exhibit stand to the next level?

0800 111 4001

Email us

See More of our work

Uform

Acccenture

JDR Cables

Rexroth Bosch

AEO Excellence Award 2020 - Stand Design & Build Supplier Of The Year
Nimlok UK - Engaging Exhibition Stands
ESSA Member 2021

Exhibition Stands

  • Bespoke Stands
  • Modular Stands
  • Portable Stands
  • Showroom & Interiors
  • Corporate Events

Exhibition Services

  • Our Exhibition Services
  • Engagement Services
  • Exhibition Stand Analytics
  • Exhibiting Abroad
  • Blog
  • 0800 111 4001
  • Contact Us
  • Download Brochure
Linkedin-in Twitter Facebook-f Pinterest Instagram Youtube
Copyright © 2021 Nimlok Engaging Exhibition Stands | Privacy Policy

Going to an event?

Looking for ideas and inspiration? Let us know and see what we can help you achieve.

Pressed for time...

Download our Exhibiting formula brochure.

Download Now
This website uses cookies to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors. To find out more, see our Privacy Policy.