CIPD

Annual Conference

Factsheet

Size

Large 61+sqm

Exhibiting Frequency

1-3 Shows annually

Location

UK

Show Objectives

Demonstrations
Loyalty or Retention
Brand Awareness
Thought Leadership

Engagement Used

Phygital

The Brief

CIPD, the professional body for human resource management, run their own annual conference to network with professionals and educate attendees about changes and trends within the industry.

As the organisers of the show, CIPD’s stand needed to be prominent, and clarify their status as an industry leader. They also wanted to raise awareness of their exhibiting campaign ‘#CIPDSelfieSuperstar’, championing the people they support, and encouraging new membership sign-ups.

Our Response

We hung a large branded circular rigged banner above the stand to create a landmark impression thereby making the CIPD stand a centrepiece at their own annual conference. The stand itself integrated campaign related content and powerful infographics to reinforce CIPD’s thought leadership. We developed a selfie booth which integrated each photo it took into CIPD’s #CIPDSelfieSuperstar campaign graphics in the form of poster adverts.

These adverts emphasised CIPD’s exhibiting campaign, and were displayed in real-time on the stand, pre-designed versions were also used to advertise the stand around the venue. In addition to this, the booth also captured visitor data for CIPD to use when following up with membership information.

The Results

Across the two-day event, the selfie booth was used an impressive 411 times, providing CIPD with over 20 hours of visitor engagement as well as creating memorable experiences for the many professionals attending their annual conference.

CIPD exceeded their target of collecting 200 new enquiries, achieving a total of 299 – a 73% increase from their conference in the previous year.

Our exhibition ROI is now beyond doubt

Ready to take your exhibit stand to the next level?

0800 111 4001

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