We hung a large branded circular rigged banner above the stand to create a landmark impression thereby making the CIPD stand a centrepiece at their own annual conference. The stand itself integrated campaign related content and powerful infographics to reinforce CIPD’s thought leadership.
We developed a selfie booth which integrated each photo it took into CIPD’s #CIPDSelfieSuperstar campaign graphics in the form of poster adverts.
Across the two-day event, the selfie booth was used an impressive 411 times, providing CIPD with over 20 hours of visitor engagement as well as creating memorable experiences for the many professionals attending their annual conference.
CIPD exceeded their target of collecting 200 new enquiries, achieving a total of 299 – a 73% increase from their conference in the previous year.
Our exhibition ROI is now beyond doubt
We love new technology, so transforming our data capture and presentation of information at the show to a new digital platform was exciting. While using new technologies always presents new challenges, being able to work with Nimlok’s team including their Head of Digital Engagement and AV manager, who supported us onsite, meant we got great results and they put us at ease. The dry run at Nimlok house the week prior to the event was also a new but very welcome experience too! Our team, stakeholders and visitor’s feedback was all positive and with the huge increase in recorded enquiries, our exhibition ROI is now beyond doubt."
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