Delphi
Automechanika Expo
Factsheet
Size
Large
Exhibiting Frequency
1-3 Shows annually
Location
UK
Show Objectives
Loyalty or Retention
Brand Awareness
Product Education
Engagement Used
Gamification
The Brief
Servicing the automotive after care industry, Delphi supply diagnostic kits and aftermarket parts. They attend Automechanika to promote and educate visitors about their products.
Delphi’s exhibiting aim was to provide demonstrations of their diagnostic kits on the stand and educate visitors about their aftermarket products, ultimately to generate leads for future sales.
Our Response
We designed a stand that meant a car could be parked on the stand and used to demonstrate Delphi’s car diagnostic kit via a connected AV screen.
Aftermarket parts were displayed on shelves surrounding an educational infographic of where each product functioned in a vehicle.
A digital racing game, challenging players to pick up? was created to pull visitors onto the stand.
The Results
The stand delivered such positive results for Delphi that they signed up for four further shows in 2017.
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