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Delphi

Automechanika Expo

Factsheet

Size

Large

Exhibiting Frequency

1-3 Shows annually

Location

UK

Show Objectives

Loyalty or Retention
Brand Awareness
Product Education

Engagement Used

Gamification

The Brief

Servicing the automotive after care industry, Delphi supply diagnostic kits and aftermarket parts. They attend Automechanika to promote and educate visitors about their products.
Delphi Exhibition Stand side view
Delphi Exhibition Stand
Delphi’s exhibiting aim was to provide demonstrations of their diagnostic kits on the stand and educate visitors about their aftermarket products, ultimately to generate leads for future sales.

Our Response

We designed a stand that meant a car could be parked on the stand and used to demonstrate Delphi’s car diagnostic kit via a connected AV screen.

Delphi Exhibition Stand meeting pods
Delphi Exhibition Stand side view

Aftermarket parts were displayed on shelves surrounding an educational infographic of where each product functioned in a vehicle.

A digital racing game, challenging players to pick up was created to pull visitors onto the stand.

The Results

The stand delivered such positive results for Delphi that they signed up for four further shows in 2017.

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AEO Excellence Award 2020 - Stand Design & Build Supplier Of The Year
Nimlok UK - Engaging Exhibition Stands
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