JDR Cables
Global Offshore Wind 2018
Factsheet
Size
Medium
Exhibiting Frequency
1-3 Shows annually
Location
UK
Show Objectives
Brand Awareness
Brand Education
The Brief
JDR are long-time exhibitors but were considering abstaining from one of their main show dates at Global Offshore Wind as the the cost of redeploying the stand from their incumbent supplier was coming in over budget.
The JDR marketing team were disappointed and had contacted the show organisers who put them in touch with Nimlok. JDR had never considered hiring an exhibition stand as they felt it might compromise their design ambitions. The brief they submitted detailed how they wanted to convey their brand message of ‘no cable failures ever’ with interesting graphic design whilst facilitating both pre-booked and drop-in meetings.
Our Response
Our team of experts utilised Nimlok’s bespoke hire formula to create a stand that fit within JDR’s budget. With an incredibly tight schedule of just 3 weeks from the initial briefing to the show date, our designers worked wonders to combine ‘behind the scenes’ hired architecture with custom graphics and a statement feature to create a stunning stand with 75% hired elements which stretched JDR’s budget as far as possible
Striking graphics illustrated the technology used within JDR’s cables and a combination of formal and informal meeting areas were created to facilitate both scheduled and drop- in meetings with prospects and customers.
The Results
The bespoke hire solution not only led to a reduction in upfront budget investment but reduced their ongoing storage costs meaning the JDR marketing team could refresh their stand much more cost efficiently both for GOW and any future events.
Our team of experts were able to turn the project around despite a very short design to build window, to deliver a stand that JDR’s team were pleased with and that met their objectives within budget.
We Are Very Pleased With Our Stand
Ready to take your exhibit stand to the next level?
0800 111 4001