Lombard Marine Finance
Southampton Boat Show
Factsheet
Size
Large
Exhibiting Frequency
1-3 Shows annually
Location
UK
Show Objectives
Brand Awareness
Brand Education
Engagement Used
Gamification
Phygital
Racing Boat Game
Stand Interaction
Engagement
Finance Calculator
The Brief
Lombard Marine Finance, providers of asset finance solutions, exhibited at the Southampton Boat Show. Their primary focus was to attract new visitors to the stand by creating an inviting and engaging environment for a wide range of people.
Unlike the majority of exhibitions, the Southampton Boat Show takes place outside, at the Southampton Mariner. Lombard wanted to capitalise on this by having a space with a boutique, beach club feel.
Our Response
Nimlok utilised a hired marquee structure and dressed it with branding, graphics and hospitality areas. This created the chic beach club feel and a top tier presence without the investment in a custom structure.
Our engagement team created two features to both attract and retain a range of visitors:
- A Multiplayer Boat Racing Game was designed to create a relaxed and fun atmosphere and draw attention to the stand.
- Finance Calculators were developed to allow visitors to accurately work out how much the finance would cost, with built in data capture.
The Results
The racing boat game helped to drive visitors to the stand with 850 plays over the event, with the competitive element increasing dwell time. The finance calculators were used 35 times and helped drive more meaningful conversations.
Joe Dalton from Lombard commented “We went looking for a partner to professionally dress a marquee at the show and were delighted to get so much more. Nimlok really understood the market, our product and how to change our plans to get much higher visitor engagement, without compromising our need for a beautifully branded hospitality space.
Their creativity and ability to provide unique engagement tools, the display material, structure project management and even come up with the graphic design and copy, made them a pleasure to deal with and enabled us to be more ambitious with our plans by getting so much from one supplier.
Our Show was a huge success with more enquiries and leads than ever and we look forward to working with Nimlok again.”
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