To help us meet our exhibiting objectives, generate memorable interactions with visitors on stand and capture relevant lead data, our team of in-house specialists developed an exhibiting star baker game. The baking themed game compared a cake’s three core ingredients; the sponge, filling and decoration, to the three core components of a great exhibition stand; the structure, design and engagement tools. Players were then asked to identify which ingredient they would spend the most on, and which would receive the least of their budget, and generated an image of what the final cake would look like. This was designed to provide us with valuable real-time insight into how we could help marketers spend their exhibiting budget more wisely, thereby delivering a greater return on investment. Using a giant spoon with a built-in Wii controller, game players had to beat the clock and stir their cake mix as quickly as possible to be in with a chance of winning Afternoon Tea for Two at Claridges.
Supporting the game, we used RFID triggered client case study videos that launched when you scanned a jar filled with baking ingredients, which succinctly explained the benefits of using engaging content on-stand. An Amazon Echo also provided information about Nimlok’s services to visitors as they asked Alexa predetermined questions.