Pandrol
InnoTrans 2022
Factsheet
Size
Large
Exhibiting Frequency
Biannually
Location
Berlin
Show Objectives
Brand Awareness
Brand Education
Product Demonstration
Engagement Used
Responsive Devices
Interactive Media
The Brief
The aim was to increase the exposure of Pandrol’s brand and raise awareness of its product offerings through engagement tools.
Pandrol is a global employer and a leader in the railway industry with over 100 years of product development and engineering know-how. They design, develop, and manufacture equipment to streamline the efficiency of railway infrastructure.
Pandrol needed to communicate their product offerings in a simple and easy-to-understand format. They required their SRS material, designed to reduce vibration and noise from the railway track installation process, to be developed into a model diorama that would help visitors understand the concept through a visual stimulation experience.
Our Response
Nimlok, in response, designed an informative exhibition stand that reflected Pandrol’s brand identity with a contemporary, clean aesthetic combined with product displays and engagement tools that presented Pandrol as a forward-thinking innovator and an established business. The 450m2 stand had a cleverly structured floor plan that helped navigate visitors around the visual digital displays.
Our designers were very focused on retaining the physical openness of the stand while providing ample hospitality and seating areas within the design to facilitate those all-important client and prospect conversations, driving the message “partners in excellence.”
Multi Sensory Experience
To educate visitors on Pandrol’s product offering, Nimlok created a unique 4-dimensional experience that delivered key messages in a fun and memorable format.
Nimlok incorporated the SRS product by bringing it to life through an animated visual display, physical product integration, and automation of a moving model that captured the passing attention of the audience. The visual stimulation included easy-to-understand technical information, and dynamic interactive components were used to stimulate the remaining senses.
Interactive Quiz
To further engage visitors, a Pandrol-branded interactive bespoke quiz was utilized. Delegates had the option to route their train into a high or low-risk area and were then presented with a question related to the rail industry. This informative engagement tool educated visitors while allowing them to increase their journey time, resulting in a better gaming score and increased dwell time on the stand.
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