Reed & Mackay
The Business Travel Show
Factsheet
Size
Large
Exhibiting Frequency
1-3 Shows annually
Location
UK
Show Objectives
Brand Awareness
Lead Generation
Engagement Used
Interactive Quiz
1
Unique Visitors
1
%
Visitors Engaged
Stand Interaction
Engagement
1
Dwell time
1
Event Days
The Brief
Reed and Mackay are providers of travel management for businesses, specialising in utilising technology to improve their consumer experience and for providing luxury travel without the price tag.
Their main exhibiting objectives were lead generation and raising brand awareness. Design was especially important, as they wanted a warm, welcoming space that would convey luxury but not appear expensive.
Our Response
Nimlok designed a stand to reflect an executive business lounge in an airport, with a marble effect wall and champagne bar. This enabled Reed and Mackay to portray their luxury brand values and helped attract more visitors.
We also utilised engagement in the form of an interactive quiz to take players through related scenarios and educate about their product offerings. This helped to create a buzz around the stand and increase their brand awareness.
Stand Features
- Rental counter with bespoke bench
- Ceiling and wall with marble effect laminate
- 6m wall section with backlit graphics
The Results
The premium feel, open design and engagement features helped to drive 1115 visitors to the stand over two days. An impressive 44% of these visitors were engaged and had an average dwell time of 12 minutes.
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